Performance Specialist

Description

### **About the position** We are looking for a **Performance Specialist**, with a strong focus on efficiency and scale, to lead the front of acquisition and demand generation. This position is strategic for the company's growth, being responsible not only for execution but also for defining strategies, identifying opportunities, and the continuous evolution of acquisition channels. The person will work in depth on paid media, CRO, SEO, and experimentation, using data, technology, and tools to maximize performance throughout the entire funnel. ### **Responsibilities** * Define and lead the user acquisition and demand generation strategy; * Manage and optimize paid media campaigns (Meta, Google, LinkedIn) with a focus on scale and efficiency; * Structure and conduct continuous A/B tests on campaigns, creatives, audiences, and pages; * Identify and validate new acquisition channels and growth opportunities; * Use AI tools to gain efficiency in segmentation, creatives, and campaign optimization; * Monitor and analyze metrics such as CAC, LTV, ROI, and conversion throughout the funnel; * Generate strategic insights from data and propose continuous improvements; * Work closely with content, product, and sales teams to optimize the journey. ### **Requirements and technical competencies** * Solid experience in managing paid traffic across multiple channels; * Advanced proficiency in analytics and tracking tools (GA4, Tag Manager); * Consistent knowledge of SEO and organic acquisition strategies; * Knowledge of HubSpot; * Strong analytical capability and data orientation; * Experience with testing, conversion tracking, experimentation, and funnel optimization; * Familiarity with AI tools applied to marketing and automation; * Proficiency in tools such as Google Sheets (or similar). ### **Ideal profile** * Analytical profile, with a strong orientation toward results and efficiency; * Ownership mindset, with autonomy to define priorities and execute; * Curiosity and an approach oriented toward testing and experimentation; * Proactivity in identifying growth opportunities; * Good communication skills and the ability to influence decisions based on data. ### **KPIs and expected deliverables** * Optimization and consistent reduction of CAC; * Increase in the generation of qualified leads at scale; * Continuous improvement of conversion rates throughout the funnel; * Efficiency in budget allocation and management; * Evolution of acquisition channels and implementation of new tests. **Model and level** Location: 100% remote Contract: PJ * ️ Area: Marketing / Performance Level: Senior / Specialist