Mid-Level Marketing Cloud Developer

Description

**About the position:** We are looking for a professional to support and evolve our Digital CRM solutions, with a focus on Salesforce Marketing Cloud and Data Cloud. The professional will be responsible for supporting customer relationship initiatives, creating personalized journeys, audience segmentation, and leveraging data to enhance omnichannel campaigns and experiences. **Responsibilities:** * Develop, configure, and maintain automation journeys in Journey Builder and Automation Studio * Create and optimize audience segmentation using SQL, Data Extensions, and Contact Builder * Integrate data from multiple sources via Data Cloud, ensuring customer data unification and quality * Develop personalized email, SMS, and push notification templates (AMPscript, SSJS, HTML/CSS) * Configure and monitor campaign deliveries, ensuring deliverability and performance * Conduct A/B tests and analyze campaign metrics for continuous optimization * Support the definition of audience segmentation and content personalization strategies * Ensure data integrity and compliance with privacy policies (LGPD/GDPR) * Collaborate with Marketing, IT, and Data teams to design omnichannel solutions * Perform troubleshooting and resolve incidents related to Digital CRM tools * Document developed processes, workflows, and integrations **Requirements** * Proven experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder) * Knowledge of SQL for data querying and segmentation * Experience with AMPscript and/or SSJS * Experience with Data Cloud or CDP (Customer Data Platform) tools * Knowledge of HTML and CSS for building responsive templates * Understanding of CRM concepts, customer journey, and omnichannel marketing * Familiarity with APIs and integrations (REST/SOAP) is a plus * Salesforce Marketing Cloud certifications (Email Specialist, Consultant) are a plus **Desired competencies:** * Analytical thinking and attention to detail * Strong communication skills for cross-functional collaboration with business areas * Autonomy and proactivity in problem solving * Ability to manage deadlines and multiple concurrent tasks **Advantages:** * Experience with other Salesforce ecosystem tools (Sales Cloud, Service Cloud) * Knowledge of Python or other languages for process automation * Experience in AI-driven personalization projects ### **Employment type:** CLT ### **Department:** Corporate