Senior Planning Analyst

Description

Job Summary: The planning professional will be responsible for managing squads, structuring and maintaining marketing strategies, and developing tactical and operational plans for the agency’s clients. Key Highlights: 1. GPTW-recognized company for excellence in the publishing segment 2. High-performance culture, motivation, and continuous development 3. Team committed to quality, results, and constant learning More than 170 Layer Up professionals agree this is an excellent company to work for. We have been certified as a Great Place to Work (GPTW) for three consecutive years and were recently ranked by the GPTW seal as the 5th best company to work for in the publishing segment. We have transformed over 200 businesses across 15 segments. In our 11-year history, we have accumulated dozens of awards recognizing our excellence and authority. We seek individuals who want to be in the FLOW of the market — that is, those who pursue excellence through high motivation, high concentration, high energy, and high performance. This is how we attract professionals who are not only passionate about what they do but also the best at it. Everyone here shares the same commitment to our clients, to the quality of deliverables, to results, and to the Layer team itself. We are committed to our careers and to the positions we hold — both within the company and in the market. We have a thirst for learning and an interest in discovering new ways of doing things, and we share these ideas among ourselves. We constantly develop ourselves — individually and as a team — and collaborate effectively. The Planning team is responsible — always at the beginning of a new client partnership — for creating and presenting quarterly, semi-annual, or annual marketing strategies that align the client’s objectives with market opportunities and threats, in close collaboration with all other agency teams. In addition to fully structuring the strategy at the start of each project, the Planning team is also responsible for ongoing strategic maintenance of the plans. Specifically, near strategy renewal time, the team develops a replan for each client, updating the full context and strategic actions — both in the planning document and in the monthly fee direction. The planning professional must also understand and structure specific campaign strategies during key moments of the monthly feed — such as product launches, website launches, corporate culture-related initiatives, and others. Your Role at Layer Up: \- Efficiently manage squads on projects in collaboration with the GP team; \- Annually monitor and structure replans; \- Create tactical and operational plans for projects; \- Cross-reference the client’s historical data with market data and benchmarking to inform strategic recommendations; \- Perform other job-related tasks as required. Requirements: Intermediate knowledge of Office Suite or Google Drive (Word, PowerPoint, Excel); Basic SEO knowledge; Basic growth knowledge; Ability to handle high-volume workloads; Skill to structure tactical plans aligned with analytical processes; Strong ability to structure actions using storytelling; Branding knowledge; Basic media and performance knowledge; Communication skills to present projects to clients and internal teams. Desirable: Strategic marketing certifications; Proficiency in agile methodologies; Broad knowledge of communication channels and vehicles; Strong project management ability; Branding certifications. Benefits: Hybrid or remote work allowance; iFood flexible benefits card for meal and food vouchers; Free iFood Club (with discounts at Cinemark and Booking.com); SulAmérica health insurance (with co-payment); Option to include dependents in the health plan (at employee’s expense); Pharmacy discounts provided by the health plan; SulAmérica dental plan; SulAmérica life insurance; Year-end recess upon compensation (we do not reduce your 30 vacation days); Birthday day off to celebrate with loved ones; SESC partnership for you and your family — offering leisure, sports, culture, food, and health services at one location; Totalpass.