Marketing Analyst - Web Analytics

Description

We are **PAN** Agile, flexible, and creative, we explore possibilities with enthusiasm and a drive to make things happen. Always ready to tackle new challenges, we nurture leaders who not only possess determination but are also open-minded and empathetic—valuing closeness in relationships as the bond connecting each individual. Our mission is fulfilled when we transform others' lives through our expertise. Our cultural pillars reinforce our visionary posture and our desire to make things happen: **Intensity, Nonconformity, Efficiency, Team Spirit, and Integrity.** **We are your financial partner, delivering intelligent solutions that help you achieve your goals safely and confidently.** The Marketing team at Banco Pan operates as an in-house agency within a digital bank—that is, everything is done internally, swiftly and results-oriented. We seek a Web Analytics Analyst with an analytical mindset and proficiency in data analytics and digital tracking tools. The role involves designing data collection strategies for web and mobile apps, building dashboards, and supporting strategic decision-making. Strong communication and analytical skills are essential. **Key challenges:** * Create data collection plans for web and mobile apps (Tagbooks) * Implement data collection on web environments * Validate data collection in mobile app environments * Build and maintain dashboards using tools such as GA4 and Looker * Support the implementation of marketing tools across websites and apps * Collaborate with Product, Marketing, and IT teams to prioritize requests and propose data-driven solutions * Generate data-oriented reports and presentations **What are the main competencies required for this position?** * Bachelor’s degree in Marketing, Engineering, Economics, Data Science, or related fields * Proficiency in Google Analytics, Google Tag Manager, and Firebase * Experience in data collection for mobile applications * Knowledge of conversion funnel metrics (CAC, LTV, and A/B testing) * Skill in dashboard construction and data visualization * SQL knowledge for data analysis * Familiarity with Airflow * GA4 certifications * Knowledge of media signal and pixel implementations * Familiarity with Adobe Analytics * Familiarity with Appsflyer and Adjust **Work model**: Hybrid (4 days per week onsite at the office, 1 day remote) **PAN Benefits:** * Bonus / Profit Sharing (PLR) * Meal Voucher * Food Voucher * 13th-month Food Voucher * Health Insurance (private room hospitalization for employee and dependents) * Dental/Orthodontic Insurance * On-site Medical Clinic * Unlimited Telemedicine via Dr. Alper (Einstein Conecta) * Life Insurance * Discounts at over 10,000 pharmacies * 4 psychotherapy sessions per month * Extended Family Leave (Primary caregiver: 6 months; Co-caregiver: 30 days) * Childcare/Babysitter Allowance * AcomPANha (Pregnancy Support Program) * Wellhub/Totalpass * Assistive Technology Allowance (85% reimbursement for employees with disabilities) * Development Programs * Massage and Auriculotherapy * On-site Beauty Salon * Employee Assistance Program (PAE) – Legal, Financial, Psychological, and Social Counseling * Discount Portal across multiple sectors (Allya) * Vaccination Campaign (for employees and dependents) * Vehicle Financing Facilitation (subject to approval) * PAN Credit Card with differentiated credit limit (subject to approval) * Transportation Voucher (only 4% payroll deduction) * Funeral Assistance