Senior CRM Strategy Analyst

Description

**What does the CRM area do at Porto?** Porto's CRM structure is centralized and serves the four business verticals (Health, Bank, Insurance, and Services), aiming to increase the value generated by each customer over time. This position operates within multidisciplinary Growth squads focused on digital sales, serving as the technical and strategic CRM reference within its assigned squad. **Responsibilities and Duties** The Senior CRM Strategy Analyst is responsible for transforming behavioral data into relationship strategies that directly impact the business metrics of the vertical. * Develop audience segmentation based on RFV models, usage behavior, and propensity, moving beyond generic communication toward individual relevance. * Design and operationalize CRM journeys aimed at deepening customer relationships—considering more products per customer, higher recurrence, and greater principal engagement. * Structure campaign briefings, coordinate content production, and ensure integrated execution across channels. * Continuously analyze CRM initiative performance rigorously—using control groups, incremental lift, and attribution—to generate hypotheses and translate results into business decisions. * Contribute to growing digital engagement as a strategic channel for relationship building and sales within the vertical. **Requirements and Qualifications** * Completed undergraduate degree; * Solid experience in CRM, Growth, and related areas; * Experience in ecosystems with multiple products—preferably in finance or insurance; * Technical proficiency in marketing automation tools (Salesforce Marketing Cloud, Adobe, or Braze) and data analytics tools (SQL, Tableau, Power BI, or Google Analytics); * Analytical profile with ability to interpret large volumes of data and convert them into actionable insights; * Ability to collaborate effectively within squads and influence partner areas without direct authority. **Additional Information** **BENEFITS** **Flexible Meal and Food Allowance;** **Health Insurance Plan;** **Dental Insurance Plan;** **Wellhub and TotalPass;** **Exclusive Bio Ritmo Gym for Employees:** located at the Headquarters Complex; **Profit Sharing Program (PLR);** **Stock Ownership Program: Porto em Ação:** complementary to PLR until 2025; **Beach Volleyball and Multipurpose Courts:** located at the Headquarters Complex; **Transportation Allowance;** **Van Transportation Services;** available at major access stations to Porto (Luz, Barra Funda, Santa Cecília, and Júlio Prestes); **Extended Parental Leave:** up to 40 days for all family configurations; **Extended Maternity Leave** of 6 months; **Medical Clinic with Specialties:** located at the Headquarters Complex and Barra Funda; **Childcare or Babysitter Assistance;** **Life Insurance;** **Private Pension Plan – PortoPrev;** **Discounts on Products and Services;** **Study Grant: Reimbursement for undergraduate, graduate, or MBA programs;** **Monthly Running Events:** subsidy for major street races in São Paulo; **Language Reimbursement (English or Spanish);** **Teatro Porto:** exclusive sessions for employees; **Library;** **Rest Room:** located at the Headquarters Complex; **Game Room:** located at the Headquarters Complex; **Massage and Podiatry Services:** located at the Headquarters Complex; **Work Location:** São Paulo City Center (Hybrid model: 4 days onsite / 1 day remote) Porto is much more than an insurance company: it is a vast ecosystem leveraging technology to create solutions across four business verticals: **Porto Bank, Porto Saúde, Porto Seguro, and Porto Serviço**. Its reputation and recognition built over more than seven decades underscore Porto’s scale—a business reference made by and for people. Here, the pride of being part of a solid, ethical organization beats in the hearts of 13,000 employees—**an organization that transforms dreams into fantastic realities** for our 15.8 million+ customers. We operate through over 101 branches and regional offices across Brazil. Learning is embedded in our DNA, and here you’ll have **incentives, tools, and great people to learn and grow every day**, in an inclusive and secure environment where everyone can be themselves and take pride in who they are—fostering respect and **living fully and well-being in a genuinely human company.** **DIVERSITY & INCLUSION AT PORTO** At Porto, we value diversity and believe that a plural team is essential for the development of our entire business, society, and every individual—because we understand that each person is unique in building a more innovative and inclusive environment. Together, we work daily to build a safe, free, and welcoming space—with greater plurality and respect. Therefore, **we strongly encourage applications from women, Black and Indigenous people, people with disabilities, and LGBTQIA+ individuals** for all our openings.