Job Summary: A Growth professional to lead and execute data-driven B2B Growth Marketing strategies, focusing on customer acquisition, activation, retention, and expansion. Key Highlights: 1. Lead and execute data-driven B2B Growth Marketing strategies 2. Focus on customer acquisition, activation, retention, and expansion 3. Work cross-functionally and support talent development At Softys, the leading Tissuê company in Latin America, we are seeking a Growth professional to take on major responsibilities and challenges with autonomy and proactivity. **Position Information:** Lead and execute data-driven B2B Growth Marketing strategies, focusing on acquisition, activation, retention, and expansion of customers. The role’s mission is to drive sustainable growth for Softys Professional by transforming data into strategic actions that generate scalable sales results and support talent development within the area. **Key Responsibilities:** * Lead the development and execution of B2B growth marketing strategies, with focus across the entire funnel (acquisition, activation, retention, and expansion). * Plan, execute, and optimize multichannel conversion funnels, using A/B testing, performance analysis, and continuous iteration to maximize results. * Work cross-functionally, actively collaborating with Marketing, Sales, Product, BI, and Commercial teams to ensure strategic alignment and scalability of initiatives. * Define, monitor, and analyze KPIs, OKRs, and performance metrics, building dashboards and conducting executive review rituals. * Apply agile methodologies, fostering a culture of experimentation and a mindset of continuous improvement within the team. * Integrate commercial intelligence and market data to inform strategic decisions, prioritize initiatives, and maximize Return on Investment (ROI). * Actively support the development of Growth team talent, serving as a technical and strategic reference, providing career guidance, assisting in decision-making, and contributing to the professional growth of analysts and interns. **What You Need:** * Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, or related fields. * Proven experience in B2B Growth Marketing, with focus on acquisition and retention strategies. * Advanced Excel skills for handling and analyzing large volumes of data. * Experience with CRM systems (e.g., Pipedrive or similar) and marketing automation tools. * Familiarity with agile methodologies (Scrum, Kanban) and an experimentation culture (A/B testing). * Basic/intermediate knowledge of ERP systems (e.g., SAP). **Nice-to-Have:** * Postgraduate degree or specialization in Digital Marketing, Growth Hacking, or related areas. * Experience with market intelligence and prospecting tools (e.g., LinkedIn Sales Navigator, Apollo). * Experience in companies within the professional hygiene and cleaning sector or large-scale B2B markets. Do you identify with this opportunity? Apply now and Join Softys. Minimum Education Level: Bachelor’s Degree Willingness to travel * Life Insurance * Meal Voucher * Food Allowance * Health Insurance * Dental Insurance * Day Off
João Silva
Indeed · HR
João Silva
Indeed · HR
