**We are looking for someone who dares to co-lead with us.** You will join a strategic track focused on personalizing and measuring customer experience, contributing to the evolution of a platform that leverages data, automation, and Artificial Intelligence to deliver highly personalized experiences at scale. The project is built upon a Customer Data Platform (CDP), responsible for centralizing and transforming data into actionable insights—enabling the right communication, offer, and experience for each customer, at the most appropriate moment. Beyond enhancing existing solutions, the team is expanding its architecture with new technologies to enable real-time personalization and efficient orchestration of omnichannel customer journeys. The goal is to dynamically capture data, instantly adapt interactions, and deliver increasingly relevant experiences. In this context, automation and Artificial Intelligence play a pivotal role—driving intelligent segmentation, personalized recommendations, and campaign optimization. The result is a more scalable, efficient, and data-driven operation capable of generating greater business impact and enhancing customer experience. **Responsibilities and duties:** Act and innovate as an internal analytics consultant and data ambassador within the Customer Intelligence team and Marketing leadership—applying technical data analysis expertise and business knowledge to foster discussions about customer behavior and deliver actionable recommendations, including: * Measuring outcomes of the customer relationship project, including A/B tests and pilots; * Analyzing outputs from personalization models (e.g., purchase category propensity, product recommendations) to support continuous model improvement; * Conducting customer behavior analyses across the ecosystem using statistical knowledge and programming; * Analyzing CRM, loyalty, media, and marketing campaigns—including recommendations for optimizing campaign investment and measuring results; * Collaborating with business teams to define A/B testing frameworks, including measurement models and implementation methodologies. **Requirements and qualifications:** * Experience executing analytical processes such as data reading and cleaning, analysis generation, and visualization; * Strong statistical foundation, including knowledge of sampling, statistical significance, and potentially causal inference; * Development of applied statistical analyses supporting business decisions; * Programming proficiency in SQL and Python; * Understanding of measurement techniques and hypothesis testing; Presenting insights and recommendations to business areas using data storytelling. **Desirable:** * Experience with customer KPIs; * Experience analyzing CRM and loyalty campaigns; * Analyses of LTV, full-funnel metrics, MMM, and related topics; * Knowledge of fashion retail; * Knowledge of media and marketing. **Additional information:** * For your health, we offer **comprehensive medical and dental coverage**, with no co-payment for exams or consultations. * Want more well-being? We provide **Gympass** and **Zenklub** (with two free sessions per month) to support your physical and mental health. * When hunger strikes, use our meal benefit **Caju** to shop at any supermarket or restaurant. * Have children? Count on our **childcare allowance**. * Growing family? We offer **MomCare**, a flexible monetary incentive post-maternity leave for new Datunian mothers. * To personalize your workspace, we provide **home office allowance**. * Want to invest in your professional development? We partner with several renowned educational institutions to offer you discounts of up to 70% on **undergraduate**, **graduate**, **MBA**, **language**, and many other courses! **To explore all our benefits, visit the homepage of our careers page.**
João Silva
Indeed · HR
João Silva
Indeed · HR
