Do you want to work at one of the largest and most innovative 100% Brazilian communication groups? We are looking for a CRM Analyst to join the IDK team. At Grupo We, we are driven by creativity, performance, and a startup mindset. We operate in an integrated manner across advertising, data, technology, and content, always focused on delivering real results for major brands. About the role: If you are passionate about CRM, data analysis, and communication strategies, this is your opportunity. We are seeking a professional with advanced proficiency in Braze and experience in planning and executing data-driven marketing initiatives. We are looking for someone organized, with strong time management skills, a sense of urgency, flexibility to handle diverse scenarios, and analytical thinking for decision-making. Spanish is required for involvement in international projects. Responsibilities: - Operate automation tools to create and schedule campaigns, audience segments, customer journeys, and targeted relationship communications. - Use Braze at an advanced level, including creation of templates, journeys, segments, and automations. - Work with other CRM platforms such as Salesforce, Insider, RD Station, and HubSpot. - Master structures and metrics across key channels—including email, SMS, Push, and WhatsApp—as well as KPIs such as CTA, Open Rate, Bounce Rate, and Click Rate. - Apply advanced SQL knowledge for database processing, segmentation, and automation. - Design and validate communication workflows considering distinct channels, journeys, and audiences. - Participate in the ongoing planning of marketing initiatives with a focus on CRM strategies. - Contribute to continuous improvement projects aimed at enhancing the CRM environment and updating customer databases. - Monitor campaign KPIs and implement adjustments whenever necessary. - Update CRM tracking controls and reports for goal monitoring. - Apply basic HTML knowledge to adjust email templates. - Interpret performance indicators and prepare reports for frequent sharing of results. Requirements: Bachelor’s degree in Communications, Marketing, Business Administration, or related fields. Intermediate or advanced Spanish. Time management, flexibility, and analytical thinking. Strong organizational and execution capabilities. Benefits: Cost-of-living allowance; Birthday day off; TotalPass; Discounts of up to 73% on undergraduate and graduate courses offered by partner institutions. Additional Information: On-site work in São Paulo/SP.