CRM ANALYST | DATA FOCUS

Description

With the purpose of bringing emotion to people's lives, La Moda seeks professionals who have ambitious goals and dream big, who are obsessed with details in pursuit of perfection, who admire the intelligence of those who always want to learn, who involve people to create cohesion and who every day do the trivial in a different way, surprising, because they have the boldness to go beyond. All our vacancies are also dedicated to people with disabilities. **Responsibilities and attributes** We are looking for a Data CRM Analyst to strengthen our area and support strategic decision-making. This professional will be responsible for transforming data into actionable insights, always putting the customer first, ensuring the reliability of information and contributing to the development of increasingly assertive CRM strategies. Main Responsibilities: * Create interactive Dashboards, reports and analyses in Power BI and Looker Studio; * Data Modeling – Develop and implement analytical models for support and decision-making, ensuring their reliability and using multidimensional modeling and data denormalization techniques; * Develop analyses of the customer base (creating segments, identifying behavior patterns, among others); * Collect, clean and integrate data from various sources to ensure the quality and consistency of datasets; * Perform exploratory data analyses to identify trends, patterns and relevant insights; * Interpret and communicate the results of analyses in a clear and concise manner to internal and external stakeholders; * Collaborate with multidisciplinary teams to understand data needs and provide effective analytical solutions; * Provide support in the implementation and maintenance of data analysis systems and tools; * Stay updated on trends and advances in the field of data analysis, contributing to continuous innovation; * Present analyses, reports and Dashboards in strategic meetings; * Work in partnership with other team members to understand the relationship between the CRM actions developed and the results achieved. **Requirements and qualifications** * Completed or ongoing Higher Education: Degree in Computer Science, Engineering, Statistics, Mathematics, Economics, Marketing or related areas; * Databases: Knowledge of SQL and experience with relational and non-relational databases (e.g.: MySQL, PostgreSQL, MongoDB); * BI Tools: Mastery of BI tools such as Looker, Tableau, Power BI, Databricks, QlikView or similar; * Programming: Capability in programming languages such as Python or R, especially data analysis libraries (pandas, numpy, scikit\-learn) will be a differential; * Data Visualization: Ability to create understandable and attractive data visualizations; * Big Data: Knowledge of Big Data processing tools such as Hadoop and Spark will be considered a differential; * Machine Learning: Basic knowledge of machine learning algorithms will be considered a differential. **Additional information** **Benefits:** Dental Plan (after probation period); Health Plan (after probation period); Free Transportation; Internal Restaurant; Performance Bonus (PPR); Discount on Brands; Childcare Assistance; Scholarship; Referral Program. **Differentials:** Internal Cafeteria Exclusive internal stores for professionals; Good Card Plus Card; Internal Banking Service Point; Partnerships with Educational Institutions, Gyms and Food Services; **OUR HISTORY** The La Moda Group is a pulsating organism that creates brands that are born with high desire and sales success. For 40 years, we have transformed fashion into experience, behavior and emotion. Founded in Santa Catarina, the company evolved from a family business to an ecosystem of authorial brands, such as Lança Perfume, easy, My Favorite and BO, with a national presence in 20 own stores and operation in more than 3,000 multi-brand stores. We produce more than 4 million pieces per year and export our collections to 18 countries around the world. We are La Moda. We are the Future! **OUR LA MODA WAY OF BEING** We were born to bring emotion to people's lives. Here, we believe that results are a consequence of a team that connects with this purpose, in an environment that challenges, develops and values. We are made up of professionals who learn and teach every day, who dream big, collaborate, question the obvious and are obsessed with our customer. We value different stories, profiles and trajectories. We create an environment where each person can grow, take on new challenges and build their career with autonomy and protagonism. **WHY JOIN** Today, we are more than a thousand professionals who share the same goal: to build relevant brands and a business in constant evolution. We invest in the development of people, strengthen our leadership and believe in an increasingly diverse, accessible and connected environment with the future. If you are looking for a place to grow, learn and be part of something bigger, La Moda can be the next step in your journey. \#VemSerLaModa