Senior CRM Manager

Description

Job Summary: We are seeking a Senior CRM Manager to lead customer retention, relationship management, and loyalty strategies—integrating data, channels, and loyalty programs to boost engagement, repeat purchases, and customer lifetime value (LTV). Key Highlights: 1. Lead customer retention and loyalty strategies 2. Manage communication channels and loyalty programs 3. Plan and optimize multichannel customer journeys and campaigns We bring our purpose to life through strong values: we respect, think big, value our customers, make things happen, believe in our team and its strength, love nature, move fast, and aren’t afraid to fail. We value diversity, inclusion, and non-discrimination. Therefore, we seek a professional who \#breaksconventions, with \#focusonresults and \#passionforalwaysdoingthebest—for Puravida and for the world! Interested? :\-) Then take a look at the profile below! What we offer: **Responsibilities and Duties** We seek a Senior CRM Manager responsible for leading customer retention, relationship management, and loyalty strategies—integrating data, channels, and loyalty programs to increase engagement, repeat purchases, and customer lifetime value (LTV). The professional will plan, execute, and optimize goal-oriented multichannel journeys, campaigns, and communications. * Develop and implement customer retention strategies, analyzing RFV and cohorts; * Manage CDP and customer segmentation; * Monitor retention KPIs with continuous actions; * Manage communication channels (e\-mail, WhatsApp, webpush); * Plan and optimize customer journeys; * Manage subscription program and Puravida Club; * Analyze and optimize results; * Implement a culture of continuous testing to optimize key channel metrics; * Collaborate cross-functionally with teams such as Creative, Technology, Sales, Marketing, and Finance. **Requirements and Qualifications** * Bachelor’s degree in Business Administration, Advertising, Marketing, Technology, or related fields. * Solid experience in CRM, Retention, Loyalty, or Relationship Marketing; * Proficiency in CRM and CDP tools; * Advanced analytical skills and familiarity with RFV, cohorts, KPIs, and segmentation; * Experience with direct channels (e\-mail, WhatsApp, push) and journey design; * Organized, strategic, and results-oriented profile; * Advanced English is important; * Retail industry experience is a plus. **Additional Information** * Profit-sharing plan (PLR) * Hybrid work model (3 days onsite) * Comprehensive health insurance with no monthly deductions, including dependents; * Flash Benefits for meals/food/other expenses; * Transportation allowance; * Birthday Day Off—well-deserved rest on your birthday, on the date you choose; * 35% discount on our products; * Refer-a-Candidate Program, among others. Puravida Group is an independent company within Nestlé Health Science Group (Switzerland). Focused on flavor, nutrition, healthy eating, and wellness—facilitating an organic lifestyle. We transform people’s lives by delivering knowledge and nutrition so they can live longer and better. We invest heavily in innovation and enable more and more people to access our products and services, generating positive impact on communities and the environment where we operate. **About Us** We offer practical solutions enabling everyone to introduce quality and purity into their nutrition and personal care. Natural foods, concentrated supplements, and cosmetics formulated to support a lifestyle in harmony with health and wellbeing. Through knowledge, we aim to inspire you to transform how you manage your health. We provide science-backed, effective solutions. We also serve the B2B and B2C food ingredients market—through integrated development, processing, distribution of natural ingredients, tailor-made solutions, and related services. Welcome to Puravida!