Performance Marketing Graphic Designer

Description

**Performance Marketing Graphic Designer** ========================================== **Location:** \[Remote / Hybrid / On\-Site — San Diego] **Type:** \[Full\-Time / Contract] **Team:** Creative **Reports to:** Creative Manager **About the Role** ------------------ We're a performance\-driven creative team building paid social and direct\-response content for fast\-growing DTC and ecommerce brands. Our ads are measured against real numbers — and our static creative carries just as much of that load as our video. We're hiring a **Performance Marketing Graphic Designer** to own static ad creative across Meta, Google Display, and Native platforms. You'll design thumb\-stopping statics, build out high\-volume variations to test hooks and angles, and treat every ad as a conversion problem to solve — not just a layout to make pretty. The goal is simple: statics that win at the auction and scale. If you understand why one headline\-and\-image combination crushes while a more "designed" version flops — and you've got the data instinct to know the difference — this role is for you. And if you can code, you'll have room to build things most designers can't. **What You'll Do** ------------------ * **Design high\-converting static ads** for Meta (Facebook/Instagram), Google Display, and Native platforms — optimized for thumb\-stop rate, CTR, and ROAS, not just visual polish. * **Produce creative variations at volume** — multiple hooks, headlines, layouts, and angles per concept so the media team always has fresh statics in rotation for testing. * **Master the direct\-response static formats** that actually perform: native/editorial\-style ads, advertorials, before/after, comparison charts, social proof and review layouts, infographic ads, and UGC\-style statics. * **Win the feed in the first glance** with strong visual hierarchy, punchy headlines, and design that communicates the value prop instantly. * **Use AI image tools** (Midjourney, Firefly, DALL·E, Ideogram, or similar) to expand concepting speed and generate assets, backgrounds, and variations. * **Work the data.** Review creative performance (CTR, CVR, ROAS, thumb\-stop rate) and iterate your designs based on what's actually converting. * **Collaborate closely** with media buyers, strategists, and copywriters on audience insights, product positioning, and funnel strategy. * **Stay current** on platform specs, ad formats, design trends, and ad\-policy/compliance requirements across channels (including health\-adjacent advertising standards where relevant). **Coding / HTML — A Big Plus** ------------------------------ This isn't required, but it's a real differentiator and you'll get to use it: * Build **HTML/CSS ad components**, end cards, and interactive units. * Design and code **advertorials, sales pages, and landing pages** that match the ad creative and convert. * Create **templated, dynamic systems** so static variations can be produced at scale instead of one\-by\-one. * HTML email design and build. If you live in Figma *and* are comfortable in code, tell us — it moves you to the top of the stack. **What Success Looks Like** --------------------------- * **First 30 days:** You're shipping clean, on\-brief static ads with fast turnaround and learning our brands, accounts, and creative testing process. * **First 90 days:** You're independently producing testable static variations across formats and proposing hooks and angles based on what the data is telling us. * **Ongoing:** Your statics consistently produce winners that scale — and you can point to the metrics that prove it. **What You Bring** ------------------ * **2–4 years** designing static creative for paid social and performance marketing (agency or in\-house DTC/ecommerce experience strongly preferred). * **Expert command** of Figma and the Adobe suite (Photoshop, Illustrator), plus hands\-on experience with AI image generation tools. * **A real understanding of direct\-response advertising** — hooks, angles, offer structure, visual hierarchy, and the psychology of what makes someone stop scrolling and click. * **Channel fluency:** you've designed specifically for Meta Ads Manager, Google Display, and Native networks, and you understand the spec and behavior differences between them. * **Speed without sloppiness** — you thrive on quick turnarounds, high output, and iterative testing cycles. * **A portfolio** of high\-performing static ad creative, ideally with the campaign results or metrics to back it up. **Bonus Points** ---------------- * HTML/CSS and front\-end coding ability (see above — this is the big one). * Familiarity with advertorial, sales page, and landing page design. * Light motion or animated static (GIF/HTML) experience. * Knowledge of A/B testing frameworks and creative optimization cycles. * A track record collaborating directly with media buyers, performance marketers, and copywriters.