Senior Marketing Analyst

Description

Job Summary: We are seeking a Senior Marketing Analyst to manage social media content operations, develop engagement strategies, and collaborate with internal teams and agencies. Key Highlights: 1. Lead social media content management for XP brand 2. Develop strategies to increase brand engagement and visibility 3. Collaborate with agencies and internal teams on marketing projects **About Us** XP Inc. is one of Brazil's largest independent financial institutions, owner of brands including XP, Rico, Clear, XP Educação, InfoMoney, and others. With over 4.6 million active clients and assets under custody exceeding R$ 1.1 trillion, XP Inc. has been transforming the financial market for 24 years to improve people's lives. Guided by four core values — **Big Dreams, Entrepreneurial Spirit, Customer Focus, and Open Mind** — XP Inc. continuously seeks top talent with ambition to achieve the impossible. **About the Opportunity** ------------------------ We are looking for a professional aligned with XP Inc.'s culture — someone who dreams big, possesses an entrepreneurial spirit, an open mind, and customer focus — to join our team as a Senior Marketing Analyst. Learn more about our daily life on Instagram and LinkedIn. Check our reviews on Glassdoor. **What We’re Looking For** -------------------- **Essential Requirements:** * Completed undergraduate degree in Marketing, Advertising and Public Relations, Business Administration, or related fields; * Background in Social Media & Content, with experience in linear content and community strategies over time, demonstrated through case studies for major brands; * Brand content planning and strategy for social media; * Creation of briefings and presentations; * Data analysis and insights generation; * 360-degree project management; * Advanced Office suite proficiency; * Prior experience in Marketing, Communications, Branding, and management of major brands within large corporations; * Intermediate English; Soft Skills: * Cultural fit with XP; * Sense of urgency and ownership; * Willingness to learn; * Responsibility; * Leadership; * Collaborative work; * Multitasking; * Organization and time management; * Proactive attitude; * Resilience; * Curiosity, creativity, and strong storytelling ability; * Assertive written and verbal communication skills. **Preferred Qualifications:** * Postgraduate degree in related areas; * Specialized courses in the field; **Challenges and Impact** ---------------------- Main responsibilities: * Lead operation and content management for XP brand’s social media channels (Instagram, TikTok, Facebook, YouTube, LinkedIn, X), aligned with market trends; * Develop strategies to increase brand engagement and visibility; * Monitor and analyze performance metrics, generating weekly reports and actionable insights for decision-making; * Collaborate with advertising agencies and internal teams (Social Media, Media, Live Marketing, Product, CRM, Creative, Commercial) to ensure alignment and execution of projects; * Participate in the creation and execution of integrated campaigns and branding strategies; * Draft briefings, presentations, and project feedback; * Conduct market research and competitive analysis; * Stay updated on marketing and communications trends; * **Hiring Process Steps** * **Initial screening**: Resume review to assess alignment with qualifications and requirements for the role. * **General assessments**: Evaluation of cultural fit via Mindsight test and logical reasoning assessment via Predictive Index. * **Recruitment team interview**: Discussion of expectations regarding the role and professional goals. * **Leadership interview**: A conversation to discuss your vision and how you can contribute to the team and company. * **Peer interview**: Interaction with future colleagues to evaluate synergy and teamwork. * **Offer**: Presentation of the employment proposal, including details on compensation and benefits. **Benefits:** Health and Well-being: * Comprehensive health insurance plan with no co-payment (including coverage for dependents) * Dental insurance * Wellhub (Gympass) * Zenklub * Life insurance * iFood Benefits (flexible VA and VR) * Transportation allowance * New Value (benefits club) * Parental leave: 6-month maternity leave and 20-day paternity leave * Childcare allowance Financial Life * Exclusive investment funds * Investment advisory services * XP Visa Infinite credit card with no annual fee * Credit options (payroll-deductible loans, home equity loans, real estate CCB, etc.) **Flexible In-Person Work Model** Our work model varies by function — fully in-person for business-facing roles and more flexible for other teams. We follow a model with higher in-person frequency, yet always guided by flexibility and autonomy, grounded in our entrepreneurial culture. At XP Inc., we value personal interactions and believe the office serves as a tool to strengthen workplace relationships.