Description: * Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, Information Systems, or related fields; * Prior experience with demand-generation events, trade shows, conferences, roadshows, or activations focused on commercial performance; * Experience in defining and monitoring KPIs, conversion funnels, and campaign and event performance analysis; familiarity with CRM tools (e.g., HubSpot or similar); * Knowledge of budget management, cost control, and supplier negotiation; * Experience in strategic event planning and cross-functional collaboration with Marketing and Sales teams. * Manage event budgets with a focus on acquiring new customers; * Define objectives and KPIs for each event; * Plan and allocate ticket quotas per team; * Develop and execute strategic activations aimed at demand generation; * Manage operations for key sponsored events; * Define strategy, quantity, and types of promotional items; * Lead supplier contracting and relationship management; * Analyze event performance and prepare results reports; * Coordinate pre- and post-event communications jointly with the Marketing team; * Maintain continuous alignment with the Sales team regarding events, opportunities, and conversion strategies; * Receive, organize, share, and track the lead database; * Willingness to travel. 2512210202551931530