Senior CRM Analyst

Description

Job Summary: The Senior CRM Analyst will develop audience segmentation, automate data processes, and collaborate with strategists to optimize commercial initiatives at Bradesco. Key Highlights: 1. Focus on leading customer relationship management within Bradesco Organization 2. Close collaboration with campaign strategists 3. Contribute to the team’s technical advancement **About Bradesco** Bradesco is one of Brazil’s largest financial groups, with a history marked by pioneering spirit and innovation. Through our broadly diversified portfolio of financial products, banking services, and insurance offerings, we support individuals’ aspirations and foster sustainable growth for businesses and society. Join our financial ecosystem and impact the experience of millions of people! At Bradesco, we value diversity in all its forms. Therefore, our job openings are open to all individuals, regardless of gender, race, sexual orientation, disability, age, or any other characteristic. Learn more at https://banco.bradesco/html/classic/sobre/index.shtm **Responsibilities and Duties** What is our CRM team? Our central objective is to consolidate and lead customer relationship management across the Bradesco Organization—specifically through active outreach practices, executing commercial actions to offer products and nurture relationships focused on loyalty and engagement, ensuring a corporate-wide, customer-centric approach. Work model: Hybrid – 3 days onsite Unit: Osasco – SP **What will your day-to-day look like?** As a Senior CRM Analyst, you will work within the CRM Management team, with primary responsibilities including: * Developing audience segmentation for commercial initiatives, leveraging various available platforms (Teradata, Databricks, and Salesforce Marketing Cloud Personalization); * Automating audience generation and data processing workflows to ensure agility in delivering segmented audiences for commercial initiatives; * Designing data structures; * Collaborating closely with campaign strategists, publishers, insights teams, and performance analysts to optimize development efforts and enhance implementation efficiency for initiatives; contributing to the team’s technical advancement by sharing knowledge and best practices; * Implementing data validation and sanity-check processes; * Documenting implemented processes. **Requirements and Qualifications** What do you need to have or know? * Knowledge of CRM and DBM; * Proficiency in PL/SQL is mandatory; * Python knowledge is desirable; * Experience with Databricks, Teradata (or similar), and Salesforce Marketing Cloud Personalization; * Completed undergraduate degree. It would be advantageous if you have: * English proficiency; * Certifications in relevant areas. **What We Offer** At Bradesco, we value health and well-being, offering an extensive portfolio of benefits to all our employees: * PLR or Bonus: Based on position eligibility* * Health Insurance * Dental Insurance * Life Insurance * Food Allowance * Meal Voucher * 13th Food Basket * Total Pass * Commuter Benefit (optional enrollment) * Discounts on products and services offered by partner companies * Private Pension Plan (optional enrollment, with financial contribution from Bradesco Organization) * Viva Bem Bradesco: A health, well-being, and quality-of-life program * Unibrad: Bradesco Corporate University * Fee Waiver: Special conditions across various products and services * Childcare or Nanny Assistance * Extended Paternity Leave of 20 days * Maternity Leave of 180 days, with supportive assistance throughout pregnancy and postpartum