Description
Job Summary:
The Commercial Relationship Analyst drives patient engagement and strengthens commercial performance, focusing on prospecting, data maintenance, and event support—all while maintaining an empathetic approach.
Key Highlights:
1. Focus on patient engagement and empathetic relationship building
2. Strategic involvement in prospecting and commercial planning
3. Support for events and interface with marketing and customer service departments
The Commercial Relationship Analyst is responsible for driving patient engagement and enhancing the clinic’s commercial performance. The role involves actively prospecting inactive patients, maintaining databases, supporting commercial planning, and interfacing with OtorrinoDF’s strategic events—all while prioritizing an empathetic, patient-centered approach.
* **Generate databases, update information in the system (CRM), and commercial indicators**
* **Conduct activities such as visits, participation in fairs and events relevant to OtorrinoDF**
* **Support commercial planning and update activity calendars**
* Proactively contact patients from the inactive database (absent for more than 6, 12, and 18 months), using an empathetic and humanized approach.
* Use standardized scripts for calls and WhatsApp messages, aligned with conversion objectives.
* Persuasively schedule consultations and/or procedures, emphasizing active listening, patient care, and trust-building.
* Execute a structured follow-up cadence, with a minimum number of attempts per patient.
* Accurately record all interactions in the tracking system (spreadsheets, CRM, dedicated platform).
* Achieve quantitative and qualitative targets, including number of consultations, appointments, and actual attendances.
* Collaborate with marketing and customer service teams, sharing insights on patient objections and opportunities to improve patient communication.
Minimum Requirements
* Completed high school education.
* Strong verbal and written communication skills.
* Proactive, disciplined, and goal-oriented profile.
* Negotiation and customer service skills.
* Familiarity with WhatsApp, CRM, spreadsheets, and related digital tools.
* Experience in active sales or call center operations will be considered an advantage.