Performance Analyst

Description

4E Atacadista is officially building its Marketing department with a focus on predictable growth, demand generation, and strengthening the B2B market. We are building a revenue-oriented Marketing function, integrated with Sales, SDR, and Post-Sales, focusing on campaigns, CRM, automations, and customer reactivation. This position is for someone who enjoys performance, data, campaigns, growth, and wants to participate in building a strategic initiative within a solid and expanding company. **WHAT YOU WILL DO** * Execute digital marketing campaigns targeting the B2B market * Create customer reactivation campaigns * Manage campaigns on Meta Ads and Google Ads * Support strategies for generating business leads * Monitor campaign performance and metrics * Improve conversion and return on investment * Collaborate closely with Sales, SDR, and Post-Sales teams * Track campaign results across the sales funnel * Segment campaigns according to the company's Ideal Customer Profile (ICP) * Support relationship-building campaigns via WhatsApp * Assist in configuring and monitoring workflows and automations * Interpret dashboards, commercial metrics, and performance indicators **OUR TARGET MARKET (ICP)** We primarily serve companies in the following sectors: * Transportation companies / Fleet operators * Distributors / Heavy-duty auto parts retailers * Reconditioning workshops * Automotive electrical service providers * Our Marketing is fully oriented toward the B2B market. **THE PROFILE WE SEEK** * Analytical * Organized * Results-oriented * Growth mindset * Enjoys working with metrics, campaigns, and performance * Comfortable collaborating closely with the Sales team