Description
Marketing and Content Analyst \- Strategically drive content production, digital positioning, and brand strengthening in the B2B market. • Planning and production of multichannel content. • Copywriting for campaigns and commercial materials. • SEO and organic positioning strategies.
* Editorial calendar management. • Support in quick assets and videos. • Development of institutional presentations. • Use of AI for process optimization.
Bachelor's degree in journalism, advertising, or marketing. • 3 to 5 years of experience in digital marketing, copywriting, or corporate communications. • Excellent writing and grammar skills. • Solid knowledge of SEO and inbound marketing.
* Proficiency in WordPress and SEMrush. • Familiarity with RD Station and Google Analytics. • Preferred experience in B2B, real estate, investments, or engineering sectors. • Knowledge of marketing automation.
* Proficiency in AI tools applied to content.