MARKETING ANALYST II

Description

Job Summary: Responsible for supporting and executing online and offline marketing and communication campaigns, as well as managing brand visual identity and innovation timelines. Key Highlights: 1. Responsible for developing and executing brand communication campaigns and plans. 2. Supporting online and offline marketing and communication strategies. 3. Monitoring brand performance and conducting category analysis. **Growing together has always been our way!** Our people are the driving force behind our work. The sum of our differences—through collaboration, creativity, and continuous learning—propels us to greater heights. Join our team and help us transform the dairy universe***.*** ***\#JoinAlvoarDairy*** **Responsibilities and Duties** * Preparing briefs for agencies; * Supporting campaign strategy and executing brand campaigns; * Executing plans outlined in brand timelines and visual identity guidelines; * Implementing communication strategies to sustain brand positioning online and offline; * Organizing and executing PR plans according to demand; * Supporting the development of support materials for Commercial and Trade departments; * Executing product launch plans jointly with relevant departments; * Monitoring and updating innovation timeline deadlines in coordination with involved teams; * Monitoring brand performance (margin, volume, price ladder, shelf presence, inventory) and conducting category analysis (Nielsen, Scanntech, and Trends). **Requirements and Qualifications** * Bachelor’s degree in Marketing, Advertising, Business Administration, or related fields; * Experience in online and offline communication campaigns and plans, briefing preparation, creative asset validation, monitoring, implementation, and KPI measurement; * Experience collaborating with agencies, organizing events, and producing digital content; * Intermediate Excel skills; * Experience in market data analysis—Nielsen, Kantar, and Scanntech is a plus; * Competencies: Communication, Creativity, Customer Focus, Initiative, Results Orientation, and Resilience. **Additional Information** * Competitive market-based salary; * Meal or food allowance; * Transportation allowance; * Group life insurance; * Partnerships with institutions; * Unimed health plan; * Dental plan via voluntary enrollment; * Dairy benefit; * Online store for purchasing products at a discount; * Profit-sharing bonus (PLR) based on goal achievement. A shared passion for milk, for rural life, and for hard work led two major dairy brands—Betânia and Embaré—to strengthen the dairy universe and consolidate our prosperous union: Alvoar Dairy. Going beyond, transforming, and reaching greater heights. The strength of our roots, the simplicity of our work, and the efficiency of our execution guarantee our vision: **"We are more than products that nourish the body."** **We are over 4,000 employees across 9 factories and 10 distribution centers, offering a complete portfolio of dairy products—including over 200 items—available at thousands of retail points across Brazil and in over 45 countries.** **Our Purpose:** Empowering our roots to strengthen the dairy universe. **Our Values:** Every morning brings a new opportunity to grow; Simplicity in doing, efficiency in execution; A good business is only truly good if it benefits everyone; Together, we fly higher. **Welcome to Alvoar Dairy. \#TogetherWeFlyHigher