MARKETING ANALYST (GREATER NATAL)

Description

Job Summary: The Marketing Analyst will plan, execute, and analyze marketing initiatives to strengthen the brand, expand digital reach, and drive sales. Key Highlights: 1. Plan and execute online and offline advertising campaigns. 2. Manage social media and monitor digital trends. 3. Support product marketing and new product launches. We are seeking a creative, proactive, and results-driven **MARKETING ANALYST**! The professional will be responsible for planning, executing, and analyzing marketing actions that strengthen the brand, expand digital reach, and boost sales for Distribuidora O Baratão das Embalagens. **RESPONSIBILITIES AND DUTIES** **What You Will Do Here:** * Plan and execute advertising campaigns (online and offline); * Manage the company’s social media (content planning, posting, monitoring, and audience engagement); * Support promotional activities, events, and internal/external campaigns; * Maintain alignment with the sales team and other strategic departments of the company. * Develop and implement the company’s annual marketing plan; * Analyze the market, target audience, and competition to propose effective strategies; * Identify opportunities for brand positioning and strengthening; * Support the development of institutional and promotional campaigns; * Align marketing planning with the company’s commercial goals. * Manage social media (planning, content production, scheduling, and monitoring); * Monitor digital trends and online consumer behavior. * Support the creation of institutional texts, social media posts, emails, and advertising materials; * Assist in developing scripts for videos and promotional campaigns; * Provide support in creating graphic assets, catalogs, and brochures; * Ensure consistency of brand visual identity and tone of voice; * Monitor website updates and the company’s communication channels. * Strengthen customer and partner relationships through marketing initiatives; * Support corporate events, trade fairs, and promotional activities; * Manage brand feedback and reputation on social media. * Support the sales team with supporting materials, catalogs, and campaigns; * Collaborate with the sales department to drive results; * Support product marketing and new product launches. **REQUIREMENTS AND QUALIFICATIONS** **Must-Have Qualifications:** * Degree in **Marketing, Advertising and Public Relations, Social Communication**, or related fields; * Prior experience in marketing; * Proficiency in major digital tools (Google Ads, Canva, Adobe Suite, etc.); * Strong writing skills, creativity, and analytical thinking; * Ability to work collaboratively and manage multiple tasks. **Nice-to-Have Qualifications:** * Experience with e-commerce and marketplaces; * Basic knowledge of photography, video, and editing. **ADDITIONAL INFORMATION** **Benefits:** * Performance Bonus * On-site Meals * Day Off * Transportation Allowance / Commuter Pass * Dental Plan * Life Insurance * Corporate Mobile Phone * Corporate Laptop * Corporate University **GROW WITH US!** O Baratão das Embalagens is the fastest-growing company in the packaging distribution and retail sector. We operate 5 stores across major cities in Rio Grande do Norte and 1 store in Recife/PE. We operate a large Distribution Center in São José de Mipibu/RN. **Mission** To lead the market through innovation, excellence, and quality, delivering the best experience to our customers. **Vision** Within the next 5 years, become the benchmark in our industry, expanding our presence across major cities in Northeast Brazil—with emphasis on ethics and quality. **Values** * Integrity; * Unquestionable Quality; * Human Value; * Commitment to Transparency; * Passion for Work; * Discipline. **Culture** * A culture of action, agility, and customer experience focus. * Valuing the full customer experience—not just price. * Simple and objective communication. * Leadership by example. * Events and symbolic practices to reinforce culture and values. * CLT (Consolidated Labor Laws contract) * Full-time * Natal, Brazil * GREATER NATAL