Marketing Analyst

Description

Job Summary: A professional responsible for executing and monitoring institutional and product marketing planning, developing and monitoring campaigns, managing content, and supporting the sales team. Key Highlights: 1. Execute and monitor institutional and product marketing planning. 2. Develop, implement, and monitor online and offline marketing campaigns. 3. Manage content for social media, website, and promotional materials. **Responsibilities** Execute and monitor GeN Fertilizantes’ institutional and product marketing planning. Develop, implement, and monitor online and offline marketing campaigns. Manage content for social media, website, institutional materials, and promotional materials. Support the sales team with communication materials, presentations, catalogs, and promotional activities. Ensure visual identity and brand positioning standardization across all channels. Monitor marketing performance indicators (KPIs) and prepare results reports. Organize and support events, trade fairs, training sessions, and customer relationship activities. Manage suppliers and partners, tracking deadlines, costs, and delivery quality. Propose continuous improvements to the company’s communication and promotion strategies. Collaborate closely with sales, logistics, and industrial departments to align marketing initiatives with business needs.