Marketing Analyst

Description

Job Summary: Marketing Analyst to support the development, execution, and optimization of digital strategies focused on business results and lead generation. Key Highlights: 1. Collaborative work in multidisciplinary teams 2. Focus on structuring practical actions for lead generation 3. Monitoring market digital trends and innovations We are seeking a **Marketing Analyst** to support the **development, execution, and optimization of digital strategies**, with a focus on business outcomes. The professional will be responsible for assisting in connecting the brand, audience, and trends, working collaboratively with multidisciplinary teams and interfacing with product, data, and commercial teams, with an emphasis on structuring practical lead-generation actions (MQLs) to ensure that marketing funnel mechanisms are continuously optimized. **Responsibilities:** * Execute and monitor digital marketing strategies to strengthen online presence and support business results; * Assist in breaking down action plans for product launches, campaigns, and recurring digital products; * Implement lead-generation actions (content, campaigns, landing pages); * Collaborate with the CRM team on lead qualification processes (MQLs), ensuring proper funnel flow and lead nurturing activities using automation and segmentation tools; * Collect metrics, organize campaign data, and prepare performance reports; * Support campaign management across multiple platforms and assist in executing A/B tests; * Actively collaborate with Media, Copy, Design, and Content teams to ensure timely delivery; * Monitor market digital trends and innovations to suggest process improvements; * Support performance and metric reporting in internal team meetings. Requirements: * Bachelor’s degree in Marketing, Communications, Business Administration, or related fields * Experience in project management; * Knowledge of planning and executing digital strategies; * Familiarity with SEO, inbound marketing, and paid traffic; * Basic understanding of sales funnels and lead qualification processes; * Analytical ability to interpret metrics; * Organizational skills and adaptability to dynamic workflows; * Excellent written and verbal communication skills; * Proactivity and commitment to continuous learning. Benefits: * Amil Black Health Insurance; * Metlife Dental Insurance; * Caju Meal/Voucher Card (VR/VA); * Totalpass; * Free access to all StartSe courses; * Transportation Allowance; * Life Insurance; * Childcare Assistance; * Extended Maternity/Paternity Leave; * Birthday Day Off.