Inbound Marketing Analyst (PJ)

Description

Job Summary: We are seeking an Inbound Marketing Analyst to plan, execute, and optimize demand-generation strategies, with a focus on lead attraction, nurturing, and conversion. Key Highlights: 1. Plan and execute inbound marketing strategies and lead generation 2. Manage and optimize the marketing funnel, tracking conversion 3. Collaborate with the sales team and analyze performance metrics **INBOUND MARKETING ANALYST** --------------------------------- ### **About the Opportunity** We are looking for an Inbound Marketing Analyst with strong analytical skills and a results-driven mindset, capable of planning, executing, and optimizing demand-generation strategies. This role will play a pivotal part in attracting, nurturing, and converting leads—directly contributing to pipeline growth and supporting the sales team. **If you enjoy working with data, performance metrics, and building digital strategies, this opportunity is for you!** ### **Your Impact Here:** * Plan and execute inbound marketing strategies focused on lead generation and qualification * Create and manage lead-nurturing workflows, automations, and customer journeys * Develop and optimize digital campaigns (content, email marketing, landing pages, and paid media) Manage and optimize the marketing funnel, tracking conversion across stages (visitor → lead → opportunity) * Collaborate closely with the sales team to align lead qualification criteria (MQL/SQL) and improve conversion rates * Monitor and analyze performance metrics (leads, CPL, CAC, conversion), proposing continuous improvements * Manage marketing automation tools and CRM systems to ensure process organization and efficiency * Support the creation of strategic content aligned with brand positioning and demand generation ### **What We’re Looking For:** * Bachelor’s degree in Marketing, Advertising, or related fields. * Experience in inbound marketing and demand generation (B2B). * Hands-on experience with marketing automation platforms (e.g., RD Station, HubSpot, or similar). * Experience managing digital campaigns and the marketing funnel. * Strong communication skills and ability to collaborate cross-functionally **IMPORTANT**: Availability for on-site work in Vargem Pequena/RJ ### **Key Competencies:** * Analytical thinking with a results-oriented mindset * Process organization and management * Proactivity and ownership mentality * Execution capability * Communication and collaboration Minimum Education Level: Bachelor’s Degree