Benefits * Scholarship with up to 90% discount on IPOG courses Meal Allowance: R$ 39.50 per business day Attendance Bonus: 5% of salary for those maintaining impeccable attendance! Health Insurance + Life Insurance Breakfast + Afternoon Snack to keep your energy up! Time off on your birthday! Because your special day deserves to be celebrated! On-site SPA with weekly complimentary massage! Guaranteed relaxation! Workplace Gymnastics to keep your body and mind healthy! SESC partnership for leisure and well-being! Transportation Allowance Employment Type: CLT Working Hours: **Monday to Friday** | 08:00 to 18:00 Job Requirements ✅ Proven experience as a Paid Traffic Analyst; ✅ Proficiency in advertising platforms (Google Ads and Meta Ads are mandatory); ✅ Strong analytical skills and data-driven decision-making ability; ✅ Knowledge of sales funnels, CRO, and remarketing; ✅ Experience with analytics tools (Google Analytics, Looker Studio or similar). Preferred Qualifications * Experience managing large media budgets; * Experience in e-commerce and lead generation; * Certifications in Google Ads and Meta; * Knowledge of copywriting and conversion strategies **Job Details** Plan, create, manage, and optimize paid traffic campaigns across major digital channels (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, among others); Define media strategies aligned with marketing and sales objectives; Continuously analyze metrics and KPIs (CPA, ROAS, CTR, CPC, conversion rate, etc.); Optimize campaigns focusing on performance, scalability, and cost reduction; Manage media budgets and ensure optimal investment allocation; Create performance reports and present strategic insights; Collaborate closely with creative, content, events, and commercial teams; Implement and monitor pixels, tags, and conversion events (Google Tag Manager). **About the Employer** IPOG (Graduate and Undergraduate Institute) is a higher education institution with over 21 years of history, transforming the careers of more than 300,000 students across Brazil. Accredited by the Ministry of Education (MEC), we offer Graduate Programs, Undergraduate Degrees, Specializations, and Extension Courses — always with innovation and excellence. Our headquarters is located in Goiânia, where we have a dedicated and passionate team committed to education. Additionally, we operate 52 campuses nationwide, impacting lives and accelerating careers. We currently have an opening at our headquarters in Goiânia! If you seek professional growth within a dynamic and inspiring environment, IPOG is the right place for you! Job Type: Full-time CLT Compensation: R$4.345,00 per month Benefits: * Medical insurance * Dental insurance * Education allowance * Partnerships and commercial discounts * Life insurance * Meal allowance * Transportation allowance