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Digital Media Analyst
Negotiable Salary
Indeed
Full-time
Onsite
No experience limit
No degree limit
7FM4+4Q - Jacarecanga, Fortaleza - Ceará, 60310, Brazil
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Description

Description: * Bachelor's degree completed or in progress in Marketing, Advertising and Public Relations, Communications, Digital Media, Film, Design, Journalism, or related fields; * Completion of TikTok Academy is a plus; * Proficiency in TikTok language (tone, aesthetics, culture, rhythm, and humor); * Proficiency in mobile video editing apps (CapCut, InShot, VN, or equivalents); * Experience with scripting, filming, and editing short videos (mobile-first); * Knowledge of engagement, retention, virality, and community building; * Ability to interpret basic data and adjust strategies accordingly; * Monitor, manage, and optimize social media accounts for the GET, OX, and Ibyte brands (Wholesale, Retail, and IBS) on Instagram, YouTube, LinkedIn, TikTok, and Google Profile; * Plan, execute, and publish content aligned with the editorial calendar, considering brand objectives, product goals, and commercial results; * Create narratives that connect brand + product + commercial opportunity, balancing institutional messaging and conversion; * Participate in building the content calendar, defining topics, formats, dates, objectives, and engagement metrics; * Update and organize visual content across the brands’ digital channels; * Create, film, edit, and publish native-format videos using a TikTok-first content strategy; * Lead UGC-style content, POV videos, reviews, drops, partnerships, and collaborations with creators; * Analyze algorithms, watch time, hooks, and thumbstop moments; * Provide creative and content-related insights based on trend monitoring, cultural movements, market case studies, and competitive analysis; * Identify real-time opportunities, trends, and seasonality; * Produce monthly and biweekly reports with qualitative and quantitative analyses, presenting learnings, hypotheses, and opportunities for content and engagement improvement; * Brief the creative team with clear, contextual, and performance-oriented guidance on storytelling and visual consistency; * Directly participate in creating scripts, captions, calls-to-action, copy, ideas, and storytelling; * Review content and posts prior to publication, ensuring alignment with tone of voice, visual identity, each brand’s value proposition, and communication best practices; * Collaborate with the performance team on digital campaigns (when applicable), aligning briefs, narratives, formats, and expected outcomes; * Monitor and suggest opportunities on emerging platforms, formats, creators, trends, and shifts in digital behavior. 2512220202491879463

Source:  indeed View original post
João Silva
Indeed · HR

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