CRM ANALYST

Description

Job Summary: Provide strategic and operational support to the sales team, optimizing processes, ensuring data quality, and supporting data-driven decision-making. Key Highlights: 1. Commercial process optimization for efficiency and scalability 2. Sales performance analysis and dashboard development 3. Strategic collaboration with Marketing, Finance, and Product teams Provide strategic and operational support to the sales team, acting as a bridge between Sales, Planning, Technology, and Finance. The objective is to optimize processes, ensure data quality, implement tools supporting commercial performance, and directly contribute to data-driven decision-making. * Structure and optimize commercial processes with a focus on efficiency, scalability, and standardization; * Conduct sales performance analyses, including team productivity, sales funnel, conversion metrics, forecasting, and targets; * Develop and maintain management dashboards and reports (Power BI, Excel, CRM, etc.); * Support the sales team with tools, methodologies, and sales processes (onboarding, playbooks, training, etc.); * Ensure data quality, integrity, and governance within the CRM and other systems; * Identify operational gaps and propose data-based solutions; * Collaborate with Marketing, Finance, and Product teams to align commercial strategies and initiatives; * Support the definition and review of commercial targets, territories, and incentives; * Automate tasks and operational workflows wherever possible;