Serve on the frontline of the Branch’s Commercial team, leading consultative B2B negotiations and strengthening the end-to-end customer lifecycle—from initial contact to contract activation. The Business Analyst serves as the bridge between the customer, operations, and the unit’s strategy. This role ensures **accurate diagnosis, professional relationship management, disciplined follow-up, and documentary integrity**, sustaining the Branch’s steady growth, robust pipeline, and strong commercial presence. **B2B Commercial Execution** * Conduct consultative diagnostics focused on the customer’s actual needs; * Develop proposals aligned with the Branch’s institutional standards; * Lead negotiations with clarity, active listening, and strategic acumen; * Ensure every opportunity is mapped, nurtured, and properly documented. **Pipeline Management and Follow-up** * Execute outreach cadence per the Branch’s commercial process; * Maintain active follow-ups, re-engage stalled opportunities, and ensure consistency; * Notify supervisors and internal departments of stage progression; * Ensure no lead, proposal, or negotiation goes unmonitored. **CRM Management and Information Recording** * Update the CRM daily; * Record proposals, interactions, objections, status updates, and complete history; * Maintain traceability and documentary integrity across all stages; * Populate weekly commercial performance reports. **Operational and Technical Coordination** * Coordinate with Contract Management, Logistics, and Finance teams for new contract activation; * Collaborate with Solution Architects where technical feasibility is required; * Maintain ongoing coordination with Commercial Marketing for lead qualification and campaign execution; Ensure seamless alignment among Commercial, Operations, and Customers. **Active Account and Renewal Management** * Maintain continuous engagement with active customers; * Proactively drive monthly renewals with sufficient lead time and transparency; * Monitor active contracts to prevent service disruptions; * Support unit stability through predictable revenue forecasting.