SDR Analyst

Description

Job Summary: A professional focused on generating and qualifying sales opportunities, ensuring the lead’s profile, timing, and pain point are validated before commercial outreach. Key Highlights: 1. Generation of qualified sales opportunities (SQL) 2. Active prospecting and lead qualification 3. CRM interaction management and registration * **Scope of the role:** Generate **qualified sales opportunities (SQL)** for Commercial Executives, ensuring the lead possesses a valid **profile, timing, and genuine pain point** before entering the consultative sales phase. * **Main responsibilities** **1) Active Prospecting (Outbound)** * Prospecting of **target companies** (SMEs, Middle Market, or Corporate, per strategy). * Outreach via: phone, WhatsApp, email, LinkedIn * Use of segmented lists (size, CNPJ, number of lives, industry). * Initiating relationships with **HR, HRBP, Finance, or Procurement** departments. *Focus: initiate conversation—not sell the plan.* **2) Lead Qualification (Inbound and Outbound)** * Qualify leads generated by: Marketing (Inbound), referrals, and self-driven prospecting * Apply **qualification criteria**, such as: number of lives, current health insurer, key pain points (cost, network coverage, co-payment, claims experience, customer service) **3️) Meeting Scheduling (SQL)** * Schedule qualified meetings for Commercial Executives. * Ensure each meeting includes: * A decision-maker or relevant influencer * Clear context (pain point + objective) * Aligned expectations (quotation, market study, renegotiation) **4) CRM Management and Registration** * Register **100% of interactions** in the CRM (e.g., Pipedrive, Salesforce). * Update: * Lead status * Conversation notes * Follow-up date * Reason for loss (if applicable) * Ensure pipeline hygiene and predictability. Minimum Education: Bachelor’s degree * TOTAL PASS * CO * CM * VA * VR * VT