Description
Job Summary:
A professional to plan, structure, and manage paid traffic campaigns across various digital platforms, with a focus on optimization and return on investment.
Key Highlights:
1. Managing paid traffic campaigns across multiple platforms
2. Continuously optimizing digital media strategies
3. Creating persuasive ad copy
**Description and Responsibilities:**
**Schedule:** Monday to Friday, from 8 AM to 6 PM
**Level:** Professional
**Employment Type:** Full-time – CLT
Plan, structure, and manage paid traffic campaigns on digital platforms;
Create, configure, and optimize ads on Google Ads, Facebook/Instagram Ads, TikTok Ads, and LinkedIn Ads;
Manage campaign budgets to ensure optimal return on investment;
Monitor performance metrics and KPIs;
Produce compelling and conversion-focused ad copy and calls-to-action;
Propose continuous improvements to campaigns and media strategies.
**Requirements:**
Bachelor's degree completed or in progress in Advertising and Public Relations, Marketing, Social Communication, or related fields;
Experience managing paid traffic campaigns;
Practical knowledge of Google Ads and Meta Ads (Facebook and Instagram);
Knowledge of Google Analytics for results analysis;
Proficiency in Excel or spreadsheets for tracking metrics and data analysis;
Desirable: coursework in media management and paid traffic;
Ability to create persuasive ad copy.
**Benefits:**
Health insurance, Dental insurance, Life insurance, Meal allowance, Transportation allowance