Marketing Analyst with a strategic, creative, and analytical profile, responsible for planning, executing, and monitoring the brand's marketing activities. This professional will play a key role in consolidating the company's institutional image, supporting commercial areas, and strengthening its digital presence. **Responsibilities:** * Plan, execute, and monitor online and offline marketing campaigns; * Create briefings, track schedules, and ensure deliverables align with strategic objectives; * Manage suppliers and partners; * Analyze performance data and KPIs, proposing continuous improvements; * Contribute to content strategies for social media, website, email marketing, and other channels; * Support events, activations, product launches, and promotional actions; * Participate in the development and updating of institutional and commercial materials; * Collaborate closely with product, sales, customer service, and after-sales teams. **Requirements:** * Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related fields; * Previous experience in the role; * Knowledge of inbound marketing, branding, and performance strategies; * Familiarity with tools such as Google Analytics, Meta Ads, RD Station, or similar; * Organizational and communication skills; * Analytical ability and strategic vision. **Advantageous:** * Experience in the industry; * Experience with CRM and marketing automation; * Understanding of UX and customer journey.