SENIOR DIGITAL CONTENT ANALYST (Mapa360)

Description

Job Summary: A communications and marketing agency is seeking a Senior Digital Content Analyst to plan, execute, and optimize content strategies, create materials for various platforms, and monitor performance metrics. Key Highlights: 1. Planning and execution of content calendars aligned with objectives. 2. Creation of texts, captions, and scripts for multiple digital platforms. 3. Analysis of metrics to derive insights and optimize content strategies. A communications and marketing agency is seeking a Senior Digital Content Analyst in Caieiras. **Responsibilities:** Plan and execute content calendars aligned with the objectives of client brands. Identify and apply trends, cultural movements, and real-time opportunities within content strategies. Propose tests and new approaches to improve content performance across different channels. Create copy for visuals, captions, scripts, and content for Instagram, TikTok, LinkedIn, YouTube, and blogs. Adapt language and format according to each platform and target audience. Develop clear, strategic briefs for creative and performance teams. Conduct mobile video capture and editing for Reels, TikTok, behind-the-scenes footage, and real-time content. Monitor content performance metrics, transforming data into actionable insights and next strategic steps. Generate performance reports and optimization recommendations. Manage social profiles, engage with audiences, and collaborate with creative, media, PR, and account teams—ensuring deadlines, organization, and delivery quality. Previous experience as a Content Copywriter, Content Marketing Specialist, Digital Content Creator, or Content Editor may indicate alignment with some responsibilities of this role. Bachelor’s degree in progress Required experience **Compensation and Benefits:** * Salary: 4\.000,00 * Meal Allowance * Transportation Allowance * Health Insurance **Additional Information:** * Contract Type: Hybrid — Hybrid work model. * Candidates from Franco da Rocha, Francisco Morato, Cajamar, or Mairiporã are also eligible for this position. * Duration: Full-time * Working Hours: To be determined.