Atitus is looking for a Performance Analyst to manage and optimize lead generation in the digital environment, campaign optimization, data analysis, ensuring student acquisition through paid media according to Atitus's strategy and goals. **Responsibilities:** * Improve daily digital lead generation performance through digital campaign execution, monitoring performance, and conducting optimizations. * Actively contribute to data analysis, including metrics, conversions, lead generation rates, actively participating in meetings about results. * Monitor and ensure campaigns are updated, providing support to improve the effectiveness of digital marketing strategies. * Play a key role in interaction with the planning team, emphasizing relevant points for strategy optimization. * Monitor the market, identifying improvement opportunities and proposing actions aligned with best practices to boost campaign results. **Requirements:** * Knowledge of Google Analytics * Knowledge of Meta Ads and Google Ads platforms * Knowledge of paid traffic * Knowledge of inbound strategies. **Working Hours:** 40 hours per week \- 8:30 AM to 12:00 PM and 1:30 PM to 6:00 PM. Minimum Education: Technical Course * Life Insurance * Meal Allowance * Transportation Voucher * Childcare Assistance * Health Plan * Dental Plan * Payroll Deductible Loan * Education Assistance