Description: Requirements for both positions: * Bachelor’s degree in Marketing, Communications, Advertising and Public Relations, or related fields; * Excellent written communication skills and ability to create clear, concise copy; * Knowledge of CRM platforms and/or marketing automation tools; * Analytical capability, including proficiency in manipulating and analyzing large datasets using spreadsheets (Excel or Google Sheets); * Proficiency in reading English; * Ability to quickly learn new software; * Interest in close collaboration between marketing and sales teams. Desirable qualifications: * Ability to create advertising content for engaging and persuasive materials; * Knowledge of lead generation strategies; * Familiarity with copywriting techniques and psychological triggers applied to emails and CTAs (Calls-to-Action); * Basic understanding of A/B testing for campaign optimization; * Experience creating reports and dashboards using Google Looker Studio; * Ability to analyze key performance metrics (KPIs) of campaigns; * Experience building and maintaining relevant, up-to-date email lists within CRM systems; * Skills in planning, executing, and evaluating email marketing campaigns focused on conversion. Responsibilities for the Inbound Growth Marketing Assistant role: * Develop and implement inbound marketing strategies aimed at generating B2C leads for the acquisition team; * Manage and optimize campaigns using a variety of tools integrated with the CRM; * Analyze and segment databases to ensure campaigns reach the most relevant target audiences with the highest conversion potential; * Monitor campaign performance and adjust strategies based on analytics and feedback from the acquisition team; * Ensure the acquisition team consistently receives a steady flow of qualified leads; * Configure CRM workflows, email sequences, email marketing, and other actions focused on B2C lead acquisition. Responsibilities for the Outbound Growth Marketing Assistant role: * Develop and implement outbound marketing strategies, with strong emphasis on email marketing and automation, aimed at generating B2B leads for the acquisition team; * Create and optimize persuasive copy (copywriting) for email campaigns, automated sequences, and other materials, with a focus on conversion; * Manage and optimize email campaigns and nurturing flows using a variety of tools integrated with our CRM; * Analyze and segment databases to ensure campaigns reach the most relevant target audiences with the highest conversion potential; * Monitor campaign performance and adjust strategies based on analytics and feedback from the acquisition team; * Ensure the acquisition team consistently receives a steady flow of qualified leads; * Stay updated on B2B marketing trends, copywriting techniques, and technology, applying new methods and tools as needed; * Configure CRM workflows, email sequences, email marketing, and other actions focused on B2B lead acquisition. 2512070202191730975