Traffic Manager

Description

Job Summary: We are seeking a Traffic Manager to plan, execute, and optimize paid campaigns on Google Ads — ideal for professionals aiming to grow in performance marketing. Key Highlights: 1. Optimization of paid campaigns on Google Ads. 2. Support from an experienced performance marketing team. 3. Development of paid traffic strategies. We are looking for a **Traffic Manager** to join our digital marketing team. The professional will be responsible for planning, executing, and optimizing paid campaigns on Google Ads. This position is ideal for those seeking growth in paid media, with support from an experienced performance marketing team. **Position**: Traffic Manager **Company**: Confidential **Employment Type**: CLT **Work Location**: Santa Lúcia, Belo Horizonte \- MG **Work Mode**: Hybrid **Salary**: R$1\.700,00 \+ Transportation Allowance **Working Hours**: 8 AM to 1 PM or 1 PM to 6 PM \- Monday to Friday. In-office on Tuesdays and Thursdays **Requirements:** Completed High School Proficiency in Google Ads, Google Tag Manager, and Google Analytics Experience in paid traffic for service-based campaigns Creativity and attention to detail. **Preferred Qualifications:** Experience with e\-commerce campaigns Experience working at marketing agencies Completed or currently enrolled in Adriano Gianini’s Google Ads course Passion for cars and the automotive industry **Job Responsibilities:** Monitor the conversion journey. Develop and align paid traffic strategies, focusing on service-based Google Ads campaigns. Create ad copy for text ads on Google Ads. Determine the best approach for each Persona type, depending on campaign objectives; Make strategic decisions regarding budget allocation, campaign optimization, creative approaches, etc. Practically build Google Ads campaigns, including Search Network, Performance Max, and Display Network campaigns. Optimize campaigns to maximize budget efficiency according to each campaign’s KPIs; Track results using UTMs; Understand commercial metrics such as Cost per Lead, Cost per Sale, Conversion Rate, Average Order Value, LTV, among others. Basic knowledge of a CRM. Ability and willingness to communicate with clients via WhatsApp groups (budget management, general announcements, report sharing).