Live Creative Specialist - Scripting & Moderation | Salvador

Description

Job Summary: The Live Creative Specialist is responsible for the creative aspects of live broadcasts, focusing on scripting, content dynamics, moderation, and engagement. Key Highlights: 1. Lead the creative strategy and scripting for live broadcasts. 2. Ensure real-time audience engagement and narrative fluency. 3. Support creators and merchants to maximize the impact of live streams. **Role Overview** The Live Creative Specialist will be responsible for the creative aspects of live broadcasts, with a primary focus on scripting, content dynamics, and moderation. This role ensures that live streams feature clear narratives, appropriate pacing, strong engagement, and conversion focus—supporting creators, merchants, and the studio team throughout execution. **Key Responsibilities** * Develop scripts and live stream structures (opening, segments, offers, closing) * Define storytelling approaches and content dynamics aligned with commercial objectives * Prepare creative briefings for creators and merchants prior to live streams * Moderate live streams in real time (chat, Q&A, pacing, transitions) * Support hosts with hooks, CTAs, and organization of sales moments * Ensure narrative fluency, energy, and clarity during the broadcast * Adjust scripts in real time based on live stream performance * Collaborate with Audiovisual Technicians, Studio Customer Support, and Head of Content * Document learnings and improvements for future live streams **Profile and Competencies** * Degree in Communications, Advertising, Journalism, Radio & TV, Film, or related fields * Experience in content production, scripting, social media, or live streaming * Experience in hosting, moderation, or live dynamics is a plus * Excellent writing skills and ability to structure compelling narratives * Familiarity with live commerce, engagement strategies, and conversion techniques * Strong organizational skills, creativity, and agility in making real-time decisions **Position KPIs** * Live stream engagement (interactions, retention) * Script quality and consistency * Live stream fluency (no pauses or rhythm disruptions) * Conversion and performance of sales segments * Creator and merchant satisfaction * Number of live streams executed to the defined creative standard