CRM Consultant

Description

Job Summary: A professional to define and execute customer lifecycle strategies, create intelligent segmentations and personalized campaigns for an online entertainment company. Key Highlights: 1. Define and execute customer lifecycle strategy 2. Create intelligent segmentations and data-driven personalized journeys 3. Manage CRM tools and report key performance indicators An online entertainment company is hiring a CRM Consultant in Lauro de Freitas. Esportiva Aksa is a company dedicated to selling sports goods and accessories. We offer high-quality products for athletes and sports enthusiasts. **What will you do in this role?:** Define and execute the customer lifecycle strategy. Create intelligent segmentations based on behavior. Develop data-driven personalized journeys. Design automated campaigns, including cashbacks, missions, and VIP tiers. Build player clusters and apply specific strategies for each profile. Conduct A/B tests on campaigns focused on engagement and reactivation. Collaborate with the Data team to build dashboards. Integrate CRM initiatives with the Product team to deliver relevant actions to users within the app/website. Manage CRM tools and platforms used by the CRM department. Report CRM KPIs weekly to the Head and CMO, including active users, CAC vs. LTV, reactivation rate, and campaign ROI. If you have previously worked as a CRM Analyst, Customer Relationship Management Specialist, Sales Consultant, or Marketing Relationship Coordinator, you may meet the requirements for this position. **Company Offer:** * Salary: Competitive with the market. * Benefits competitive with the market. **Other Information:** * Contract: Hybrid * Duration: Full-time * Schedule: To be determined. **WANT TO PARTICIPATE IN THIS RECRUITMENT PROCESS?** ---------------------------------- * Review all information related to this job on Jobbol and apply for free. ***Work Location:*** *Hybrid work model* *If you reside in Simões Filho, Salvador, or Camaçari, consider applying for this opportunity.* ***Application Deadline:*** *12/19/2025* ***Expected Start Date:*** *12/27/2025* ***JobId.:*** *29381286143\_2058* *✔ Follow:* ***@jobbol.empregos*** *on Instagram and unlock the best of the 2025 job market.* ***\#FlexWork***