Marketing Analyst

Description

Job Summary: We are seeking a PJ professional to manage Otta's digital communication, social media, content production, and customer service. Otta is an outdoor breakfast brand. Key Highlights: 1. Digital communication, social media, and content production 2. Customer service via WhatsApp 3. Management of the founder's official and personal profiles About Otta Otta is an outdoor breakfast brand focused on delivering a differentiated physical experience, currently expanding through franchising. Our purpose is to inspire people to discover their own purposes and pursue their journeys with courage and authenticity — and this must be reflected in every customer touchpoint, from Instagram to WhatsApp. The Role We are looking for a PJ professional to lead the brand’s digital communication (social media, content planning and editing) and customer service via WhatsApp. This is a role that demands both strategic vision and daily agility — you will plan, produce, and edit brand communications while simultaneously serving as the voice directly engaging with customers. Responsibilities *Digital Marketing / Content* * Manage Otta’s official profile and Luiza’s (founder’s) personal profile, ensuring coherence between the two — the personal profile reinforcing the brand’s narrative and essence * Plan and execute a monthly editorial calendar aligned with the brand’s editorial line and strategic direction * Manage social media platforms (Instagram and other active channels): captions, stories, community interaction * Edit videos and graphics for social media (Reels, Stories, posts), applying aesthetic judgment and careful attention to brand visual identity * Translate the brand’s tone of voice into everyday communication — including routine content, not only special occasions * Direct content briefs for the photography/filming team (scripts, references, priorities) * Monitor engagement metrics and deliver monthly reports * Identify content opportunities arising from local partnerships and unit-level initiatives *Customer Service* * Respond to customers via WhatsApp (inquiries, orders, information) * Identify and escalate situations requiring special attention (complaints, partnership opportunities) * Report monthly on recurring patterns and pain points observed in customer service, providing input for the marketing team Desired Profile * Heavy user of social media, with real-world experience of trends, formats, and platform-specific language * Prior experience in content production (not just posting): planning, recording/editing, and publishing * Proficiency with editing and creation tools: CapCut, Canva, and generative AI tools (ChatGPT, Claude) for scriptwriting, captioning, and production support * Strong aesthetic sense, with attention to visual identity and delivery quality * Excellent written communication skills and patience for customer service * Familiarity with lifestyle, food, or physical experience brands * Proactivity in suggesting topics and formats without relying on line-by-line briefings * Ability to seamlessly switch between strategic and reactive tasks without losing strategic focus * Bonus: Experience with retention/fidelity communication Format: PJ, full-time commitment Compensation: R$1.500,00 – R$5.122,16 per month Work Location: On-site