We are looking for a **Brand Analyst to join our Marketing team!** **Ceisc is an education, innovation, and technology center! An online education company striving to bridge the gap between digital and in-person learning!** Our mission is to deliver unique experiences and high-quality content that awaken potential and overcome limitations—contributing to the achievements and personal development of everyone who engages with us. What brought us here are our values—the Ceisc way of being: respect for people’s stories and dreams, commitment to excellence in work, and closeness to people. We respect each individual as unique, honoring their personal history and aspirations; we are committed to excellence, ethics, and results-oriented actions that prioritize human relationships. Interested? **Join the Ceisc team!** **Responsibilities and duties:** * Develop, evolve, and safeguard Ceisc’s brand positioning across all product lines (OAB, public exams, postgraduate programs, legal practice training, Ceisc Med). * Ensure implementation and evolution of the Brandbook, maintaining consistency and coherence in tone of voice, language, and visual aesthetics. * Monitor education trends, competitor activity, and audience behavior to inform strategic decisions. * Translate strategy into tangible experiences across touchpoints: campaigns, products, events, institutional communication, and relationship management. * Co-create with squads and internal departments, ensuring every product reflects the brand’s essence, personality, and purpose. * Support the development of narratives, strategic copywriting, and creative direction. * Develop playbooks, frameworks, and strategic scripts for campaigns, presentations, videos, key messages, and brand communications. * Ensure Ceisc’s tone of voice is consistently reflected in institutional and commercial messaging. * Lead end-to-end branding projects: briefing, planning, execution, review, and measurement. * Collaborate closely with Marketing, Product, Events, Audiovisual, and other departments. * Define KPIs and track outcomes related to brand deliverables and perception. **To be a great fit for us, you need:** * Bachelor’s degree in Marketing or related fields. * Prior experience in branding, strategic marketing, communications, or related areas. * Ability to translate strategy into narrative and experience. * Excellent strategic writing skills (institutional, commercial, creative). * Systems thinking and ability to collaborate across multiple departments and initiatives. * Analytical ability, aesthetic sensibility, and knowledge of consumer behavior. **Joining the Ceisc team means enjoying:** * Transportation allowance; * Meal allowance; * Health insurance; * Life insurance; * Childcare assistance; * Career development program; * Wellhub (Gympass); * Birthday day off; * SESC membership benefits; * Free access to Ceisc courses; * 50% discount on Ceisc postgraduate courses. **Our workplace offers:** * Fully equipped kitchen available for use; * Complimentary coffee and chimarrão; * Espresso machine; * Ceisc library; * Annual recognition awards; * Mental health and well-being initiatives; * Workshops and programs focused on human development; * Monthly birthday celebrations for team members. **Work schedule:** Monday to Friday, 8:00 AM to 5:48 PM. **Shift:** Morning/Afternoon. **Work location:** Av. Léo Kraether, 2900 – Country, Santa Cruz do Sul – RS, 96824-400