SDR (Pre-Sales Analyst)

Description

Job Summary: The Pre-Sales Analyst (SDR) operates at the forefront of the sales funnel, qualifying leads and optimizing sales representatives' time to accelerate the closing cycle and drive revenue. Key Highlights: 1. Strategic involvement at the forefront of the sales funnel 2. Responsible for qualifying leads and optimizing sales time 3. Collaborating with marketing on lead quality analysis The Pre\-Sales Analyst (SDR) works at the forefront of Cimerian's sales funnel, responsible for transforming leads into qualified opportunities for the sales team. Positioned between marketing and closers, this professional ensures that only prospects with genuine purchase potential advance through the pipeline, thereby optimizing sales representatives' time and accelerating the closing cycle. The expected outcome is consistent generation of SQLs (Sales Qualified Leads) to drive revenue growth across B2B channels (distributors, resellers, gyms, and fitness chains) and B2C. * Conduct initial outreach to leads generated from digital campaigns, referrals, and active prospecting * Qualify potential buyers via phone call, WhatsApp, and e\-mail, identifying profile, volume, and purchase urgency * Record and update all contacts in the CRM (Ploomes), ensuring accurate sales funnel completion * Present the Cimerian portfolio consultatively, aligning products with the prospect's pain points and channel * Schedule meetings and site visits for assigned sales representatives or closers responsible for closing * Execute structured follow\-up cadences until lead advancement or qualified disqualification * Support Sales Farming initiatives: reactivating inactive leads and stalled opportunities within the funnel * Monitor performance metrics: contact volume, meeting scheduling rate, and SQL conversion rate * Participate in daily stand-up meetings and commercial feedback sessions with leadership * Collaborate with the marketing team to analyze the quality of campaign-generated leads Requirements: * Currently pursuing or holding a Bachelor's degree in Business Administration, Marketing, Communications, or related fields; * Minimum of 6 months of experience in pre\-sales, SDR, inside sales, or B2B commercial support roles * Experience with active prospecting routines (cold calling, WhatsApp, e\-mail) and CRM usage * Experience with basic CRM operations (Ploomes or similar preferred); * Knowledge of consultative selling techniques and lead qualification methodologies (e.g., SPIN, BANT, GPCT); * Proficiency with digital tools: WhatsApp Business, Excel, Google Sheets, Outlook * Preferred: Experience in fitness, distribution, manufacturing, or commercial representation industries