MARKETING ANALYST

Description

Job Summary: A professional responsible for planning, creating, managing, and optimizing organic and paid advertising campaigns, collaborating with creative teams, and generating performance reports. Key Highlights: 1. Meta Ads campaign management and optimization 2. Strategic collaboration with design and video teams 3. Data analysis and traffic and sales reporting #### **Main Responsibilities** * Planning, creation, and management of organic and paid advertising campaigns on Meta Ads. * Execution, monitoring, performance analysis, and optimization of campaigns, as well as identifying the best strategies for digital channels. * Collaboration with design and video teams and partner agencies to create marketing-aligned materials. * Oversight of digital flyer/brochure creation with the creative team and other responsible departments within the company. * Reporting on traffic, clicks, and sales generated by defined actions/promotions across paid and organic channels. * Monitoring seasonal, promotional, and supplier-related activation calendars. #### **Desired Qualifications (Preferred):** * Degree in Business Administration, Marketing, or related fields; * Experience configuring ads in the Meta Ads Manager. * Proficiency in data analysis and reporting. * Knowledge of digital marketing strategies tailored to the retail sector. * Familiarity with other analytics tools such as Google Analytics. Degree in Business Administration, Marketing, or related fields. * Computer literacy; ability to work under deadlines and meet targets. Experience in omnichannel and e-commerce campaigns is preferred. * #### **Benefits:** * Medical assistance * Telemedicine and telepsychology * Dental plan * Benefits club * Pharmacy discounts * Benefit card * Incentive programs * Life insurance * Funeral assistance * Pregnancy follow-up * Nursing room, changing room, and rest room * Meal allowance * Career development plan #### **Work Schedule and Hours:** Monday to Friday 8 hours and 48 minutes per day