Description
Job Summary:
Responsible for planning, coordinating, and executing marketing strategies to ensure brand positioning and achievement of business objectives, leading projects, teams, and vendors.
Key Highlights:
1. Strategic and operational marketing leadership
2. Coordination of online and offline campaigns
3. Management of marketing teams and vendors
**Job Description:**
Responsible for planning, coordinating, and executing the company's marketing strategies, ensuring brand positioning, achievement of business objectives, and integration of activities with other departments. Acts strategically and operationally, leading projects, teams, and vendors.
Develop and monitor the strategic marketing plan;
Coordinate online and offline marketing campaigns;
Manage departmental budget and control investments;
Define and monitor performance indicators (KPIs);
Coordinate and develop the marketing team;
Manage vendors, agencies, and partners;
Ensure brand consistency across all communication channels;
Support sales and institutional departments with strategic materials and initiatives;
Analyze market trends, competition, and consumer behavior;
Prepare results reports and present analyses to management.
**Requirements:**
Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related fields;
Proven experience in strategic and operational marketing;
Experience coordinating teams or projects;
Knowledge of digital marketing, campaigns, branding, and metrics;
Proficiency in Microsoft Office and marketing tools;
Analytical, organized profile with strong communication skills.