We are looking for a senior and highly strategic professional to work in a franchise network experiencing **rapid growth** in the entertainment and food segment. If you are passionate about branding, impactful campaigns, and have experience in the franchise world, this is the place for you! Job Description The professional will be responsible for **leading the brand's marketing strategy and execution**, aiming to strengthen positioning, expand the network, and achieve ambitious goals. * Create and coordinate **monthly marketing campaigns** aligned with the event calendar. * Develop and strengthen **brand positioning** across online and offline channels. * Produce and review **creative content** in collaboration with designers and social media specialists. * Monitor and analyze **performance metrics** (ROI, engagement, conversion, etc.). * Manage the **marketing budget** and propose strategic investments. * Support the **franchise network expansion** with institutional and promotional materials. * Manage the advertising fund and present quarterly results. ✅ **Mandatory Requirements** * **Proven experience** in marketing coordination, preferably in entertainment, food, bars, and **especially within the franchising system** (franchise network). + Previous experience in planning and executing seasonal and thematic campaigns. + Experience managing internal teams or external agencies/partners. + Track record of delivering concrete results (sales growth, foot traffic, engagement, and average ticket). * **Degree** in Marketing, Advertising, Business Administration, or related fields. * **Proficiency** in digital marketing tools (Meta Ads, Google Ads, Analytics, CRM, RD Station, etc.). * **In-depth knowledge** of social media management, Inbound Marketing, and sales funnel. * **Familiarity** with the entertainment, bars, events, and young/adult audience behavior. **Desirable** * Postgraduate degree or specialization in Marketing/Branding or Strategic Communication (if undergraduate degree is not in Marketing). Employment Model and Schedule * **Employment Type:** PJ * **Work Hours:** Monday to Friday, from **09:00 AM to 6:00 PM**. Benefits and Compensation * Annual bonus based on targets * Meal allowance (VA) of **R$ 440.00**. * Gympass. Work Location * Londrina \- PR **If you are a professional seeking autonomy, enjoy challenges, and have a hands\-on approach focused on results to boost a franchise brand, send your resume along with your salary expectations!**