COMMUNICATION ANALYST

Description

Job Summary: A communication analyst passionate about sports, responsible for strategic planning, creative management, social media operations, and data analysis within the sports industry. Key Highlights: 1. Passion for sports and experience in the sports entertainment market. 2. Strategic planning and creative management for marketing campaigns. 3. Development of social media and email marketing strategies. We are hiring a Communication Analyst to join our team!! If you are passionate about sports, eager to enter this industry, and believe you match the profile we are seeking, come work with us. **Responsibilities and Duties** * **Strategic Planning:** Develop monthly editorial calendars aligned with brand objectives. * **Creative Workflow Management:** Create detailed briefs for the design team and validate deliverables, ensuring final assets meet campaign goals. * **Social Media Operations:** Schedule posts and actively monitor community engagement. * **Email Marketing Strategy:** Plan and execute email campaigns—from ideation to conversion analysis—aiming for a more targeted and less mass-oriented approach. * **Paid Media Support:** Collaborate on traffic management by implementing tests of new formats/audiences and conducting critical performance analysis of campaigns. * **Reporting and Insights:** Generate periodic performance reports (social media and email), suggesting data-driven course corrections. * **Agile Content Creation:** Ability to produce timely short-form videos (Reels/TikTok) when needed is a plus, emphasizing agility and trend-aligned language. **Requirements and Qualifications** * **Education:** Degree in Communications, Advertising, Marketing, or related fields. * **Social Media Management:** Strategic mastery of Instagram, TikTok, LinkedIn, and YouTube. A "heavy user" profile with deep understanding of trends, native formats, and platform-specific language. * **Email Marketing:** Experience with email marketing tools, focusing on segmentation, nurture sequences, and analysis of open/click-through rates. * **Paid Media (Ads):** Knowledge of Meta Ads and Google Ads, specifically for tracking KPIs. * **Briefing and Creative Direction:** Ability to translate strategies into clear briefs for design and video teams. * **Data Analysis:** Capability to convert metrics into actionable business insights. * **Niche Knowledge:** Passion and deep understanding of the sports ecosystem and the entertainment market. **Additional Information** Contract: PJ (Individual Entrepreneur) Location: Rio de Janeiro One day per week onsite at the Rio de Janeiro office Founded in 2004, Golden Goal has established itself as one of Brazil's leading consultancies in sports management and marketing, bridging the corporate world with sports and entertainment. With over two decades of experience, we combine deep expertise in sportainment with strong execution capabilities to transform industry assets into memorable experiences for the corporate world. Our operations are structured across four core business areas, designed to serve the entire value chain of brands and sports properties: Corporate Hospitality: Management and operations of premium boxes and exclusive spaces in major arenas and stadiums—including Allianz Parque and Maracanã—offering exclusivity, relationship-building, and high-end B2B service. Brand Activation & Events: Planning and execution of proprietary activations, brand experiences, and on-site operations across major sports and entertainment platforms. Brand Planning & Sponsorship Management: Strategic consulting for brands seeking relevance, differentiation, and authentic audience connection through sportainment. Rights Negotiation: Strategic intelligence applied to the commercialization of sports properties, platforms, and media assets. Recognized for operational excellence and access to exclusive market opportunities, Golden Goal is part of the SISU Ventures ecosystem—uniting its legacy of execution excellence with the group’s strategic intelligence. Golden Goal manages experiences, assets, and opportunities that strategically and meaningfully connect brands, companies, and sports properties. Powered by SISU VENTURES.