Dynamic and welcoming. job\_description Contribute analytical and strategic insights to Relationship and Omnichannel projects by analyzing, organizing, and interpreting CRM and other data sources, developing KPIs, segmentation models, dashboards, and reports that support decision-making and drive continuous improvement. Atividades * Analyze, organize, and interpret data from CRM and other sources, transforming raw data into strategic information to identify trends, opportunities, and areas for improvement; * Create, update, and maintain operational, tactical, and strategic KPIs, ensuring data quality, consistency, and periodic updates; * Develop, update, and maintain analytical dashboards and reports using BI tools such as Power BI or equivalent; * Monitor and track KPIs related to customer relationship, campaigns, customer journeys, and Omnichannel channel performance; * Support the Senior Business Intelligence Analyst in building segmentation models, in-depth analyses, and specific studies; * Perform routine data verification, review, cleansing, and correction of inconsistencies in databases, following defined rules and guidelines; * Contribute to data standardization, documentation of business rules, and continuous improvement of analytical processes; * Build, configure, execute, and monitor communication journeys (email, WhatsApp, SMS, and other channels), ensuring compliance with rules, segmentation criteria, and departmental guidelines; * Monitor campaign and journey performance, proposing adjustments and improvements based on results analysis; * Participate in cross-functional projects, meetings, and initiatives, providing data, analyses, and reports to support management decisions; * Support testing, validations, assessments, and documentation required for the evolution of relationship projects; * Prepare monitoring and performance reports for departmental actions and initiatives; communicate analytical information clearly, objectively, and appropriately to different internal audiences; * Contribute to the preparation of results presentations and managerial materials; * Collaborate with interdependent departments, including Marketing, IT, CIT, Pastoral, Hospitality, Sales, and other involved areas; Ensure the integrity, security, confidentiality, and appropriate use of information, adhering to LGPD guidelines and internal data protection policies. * benefits Benefits * Dental Plan * Life Insurance * Meal Voucher * Food Voucher * Day Off * Well-being and Health Program * Psychological Support * Health Plan * Transportation Voucher