Social Media

Description

Job Summary: Manage and strengthen the educational institution's digital presence on social media to increase engagement and attract new students. Key Highlights: 1. Plan, create, and publish content aligned with the college's identity. 2. Monitor and interact with the community, maintaining a positive relationship. 3. Track performance metrics and optimize digital strategies. Position: Social Media **Objective:** Manage, plan, and strengthen our educational institution's digital presence across all social media platforms, increasing community engagement and driving new student acquisition. Great! I will compile all the points we discussed (the job summary and tool requirements) into a complete, clear, and direct job description for the **Social Media** position at the college. Position: Social Media (College) **Objective:** Manage, plan, and strengthen our educational institution's digital presence across all social media platforms, increasing community engagement and driving new student acquisition. Key Responsibilities: * **Content Creation:** Plan, create, and publish posts, stories, and videos (Reels/TikTok/Stories/Facebook) aligned with the college's identity and current digital trends. * **Community Management:** Actively monitor, engage with, and respond to comments and messages (inbox), maintaining a positive and informative relationship with the audience. * **Strategy and Performance:** Develop the editorial calendar, track performance metrics, generate reports, and continuously suggest optimizations to maximize reach and engagement. * **Campaigns:** Provide digital support for entrance exam campaigns, events, and new course launches. Essential Requirements: * Proven experience in **social media management** (Instagram, Facebook, TikTok, etc.). * Knowledge of **Digital Marketing** and **Communication**. * Excellent written communication skills and creativity to craft engaging narratives. **Tools (Basic/Intermediate Proficiency):** * **Canva:** Functional knowledge to adapt templates and quickly create high-quality visual assets for regular posts and stories. * **CapCut:** Ability to edit short, dynamic videos (Reels/TikToks), applying basic cuts, captions, and simple adjustments to engage the audience. Employment Type: Full-time, CLT Permanent Contract Compensation: R$1\.519,00 \- R$2\.200,00 per month Benefits: * Education Assistance * Meal Voucher Selection Question(s): * What is your Instagram handle? Experience: * Social Media Marketing (Mandatory)