Marketing Analyst (Content and Performance)

Description

Job Summary: We are seeking a marketing professional focused on video content production and lead generation to execute the company's content strategy. Key Highlights: 1. Practical involvement in video creation, filming, and editing 2. Support in managing digital campaigns and lead generation 3. Collaborating in teams to transform activities into content Job Description: ***Are you passionate about technology, results, and challenges?*** ***Then join our team!*** **WebRota** is a technology company specializing in fleet tracking and management, offering the most comprehensive platform in the market. The company is currently expanding its operational and commercial activities nationally and internationally, and we are looking for professionals eager to be part of this transformation. \_ **About the Role:**\_ We seek a marketing professional focused on video content production and lead generation. This person will be responsible for executing the company’s content strategy, including hands-on video creation, filming, and editing, as well as supporting digital campaign management. \_ **Responsibilities and Duties:**\_ * Film videos in both indoor and outdoor environments * Edit videos for social media and digital campaigns * Create and publish recurring content (videos, posts, and stories) * Support scriptwriting and content ideation * Execute and monitor digital channel campaigns (Meta, Google, LinkedIn) * Generate leads through campaigns and content * Monitor performance metrics (leads, cost per lead, engagement) * Suggest improvements and new acquisition strategies * Collaborate with the team to transform company activities into content. \_ **Requirements and Qualifications:**\_ * Experience in video filming and editing * Experience in social media content production * Knowledge of digital campaigns and lead generation * Understanding of marketing funnels and performance marketing * Organized profile with consistent execution capability. ***Preferred Qualifications:*** * Experience in B2B or SaaS companies * Experience in performance-based campaigns * Knowledge of copywriting * Analytical mindset with a focus on results ***Behavioral Profile:*** * Execution-oriented, with strong sense of responsibility * Proactive and autonomous * Creative, with a results-driven focus * Interest in marketing, technology, and business \_ **Our Benefits:**\_ * Health insurance * Dental insurance * Leisure benefit (Clube Tangará) * TotalPass * Transportation allowance * Performance bonus * Commission based on lead generation * Tracker benefit * Birthday Day Off Employment Type: Full-time, CLT Compensation: R$5\.000,00 per month Work Location: On-site