Description
Job Summary:
We are seeking a creative and proactive Trade Marketing Analyst to develop and implement trade strategies aimed at increasing brand visibility and maximizing sales.
Key Highlights:
1. Plan and execute trade marketing activities and promotional campaigns.
2. Develop strategies for revenue growth and portfolio analysis.
3. Manage trade investments and monitor promotional activities.
We are looking for a creative and proactive Trade Marketing Analyst to join our team. The professional will be responsible for developing and implementing trade marketing strategies, with a focus on increasing brand visibility and maximizing sales at points of sale.
Responsibilities:
* Plan and execute trade marketing activities, including promotional campaigns and point-of-sale (POS) materials;
* Develop strategies for revenue growth across sales channels and analyze the portfolio of regional cities;
* Develop trade marketing promotional calendars for service categories;
* Manage investments across trade channels and monitor the execution of promotional activities in coordination with the sales team;
\- \- Develop and maintain relationships with sales teams and distributors to ensure effective implementation of activities at points of sale;
* Monitor competitors and identify opportunities for improvement.
Requirements:
* Knowledge of social media and its application in the trade marketing environment;
* Analytical ability to interpret sales and market data;
* Excellent communication and negotiation skills;
* Proactivity and ability to work independently and collaboratively.