Description: Requirements: * Experience with programming languages such as JavaScript for advanced tag and event configuration * Hands-on experience with Google Analytics 4 or Amplitude, Adjust or Appsflyer, and Google Tag Manager. * Solid knowledge of Martech and its application in business strategies. * Certifications in Analytics and/or Martech tools. * Technical ability to set up and manage tags, events, and custom metrics. * Investigative, agile, and solution-oriented profile, capable of quickly understanding the context and suggesting accurate actions. * Good communication, teaching skills, and ability to convey knowledge to diverse audiences. * Practical experience in troubleshooting implementations and validating data. Differentiators: * Experience with analyses focused on optimizing mobile apps and websites. * Previous experience with agile methodologies and collaboration with product, design, and engineering teams. * Familiarity with tools and workflows involving Artificial Intelligence. * Set up and manage digital analytics tools such as Google Analytics 4, Amplitude, Adjust, Appsflyer, Google Tag Manager, and other related platforms. * Develop and implement data collection strategies that support business decisions. * Actively participate in Martech initiatives, integrating analytics tools with other company systems to optimize workflows and processes. * Use Artificial Intelligence (AI) tools to automate processes. * Conduct audits of tracking implementations and validate the quality of captured data. * Propose technical solutions aligned with business needs, with a critical and results-oriented perspective. * Provide support and training to internal teams regarding best practices in data analysis. * Investigate tracking issues and suggest fast and efficient solutions. 2511120202181803089