E-COMMERCE COORDINATOR

Description

Job Summary: The professional will manage and supervise a team, define goals and targets, seek improvements, and implement new technologies, with a focus on e-commerce and digital marketing conversion and user experience optimization. Key Highlights: 1. Lead and manage a team, define objectives, and motivate for results. 2. Optimize user experience and website conversion with a focus on UX and CRO. 3. Develop SEO, SEM, digital marketing, and e-commerce strategies. In this role, your main responsibilities will include: * Be accountable for the results and KPIs of your area, defining objectives, targets, and action plans, directly influencing decision-making and motivating collaborative team action; * Manage and supervise the team, evaluate performance, advise on improvement actions for underperformance, train and guide, prepare successors, and provide direction to achieve results; * Identify and pursue opportunities for improvement and differentiated solutions for implementing and maintaining processes under your responsibility, validating the applicability and alignment of new technologies, knowledge, or processes with Management; * Develop and monitor specific actions for each sales channel (Google Ads, Social Ads, Affiliates, Comparison Sites, Programmatic Advertising, and Email Marketing); * Create and manage new site features and usability enhancements, focusing on conversion optimization and user experience; * Manage the provision related to monthly e-commerce costs; * Coordinate the vendor list (agencies, media channels, etc.), ensuring compliance with contract terms; * Supervise and validate content published on the website, including banners, showcases, and other promotional formats; * Define and implement SEO strategies, continuously monitoring and optimizing website performance to improve search engine rankings and increase qualified traffic; * Optimize user experience on the website, focusing on interface, navigation, and functionality, aiming to improve conversion rates and customer retention; * Define integrated strategies for email marketing campaigns, aiming to increase conversions and improve delivery, open, and click-through rates. To apply for this opportunity, you must have: Completed Bachelor’s degree in Business Administration, Engineering, Design, or Marketing. Experience with: E-commerce, Digital Marketing, SEO, SEM, UX Design, CRO, and Web Analytics tools. Essential competencies: Inspirational Leadership, Business Acumen, Analytical Ability, Systems Thinking, and Innovative Mindset. You will likely stand out if you have: Completed Postgraduate Degree (Specialization/MBA) Here, you’ll find support and opportunities for technical and professional growth, enabling you to make a difference within the organization and contribute to the company’s growth, as we believe in the potential of every employee. We follow the CLT employment regime and benefits. Here’s what we offer you: * Health Insurance * Dental Insurance * Meal or Food Allowance * Transportation Allowance * Discounts on Dufrio products Minimum Education Level: Postgraduate Degree – Specialization/MBA