**Who We Are?** --------------- Gabriel is a technology startup committed to solving one of Brazil’s biggest challenges: people’s safety. We install intelligent, interconnected cameras facing the street—from condominiums, homes, and commercial establishments. Our infrastructure can understand full criminal dynamics and protect entire neighborhoods. Operating in São Paulo and Rio de Janeiro, Gabriel’s mission is to build the largest camera network in the country and deliver security everywhere to all our customers. The challenge is enormous. Here, we roll up our sleeves! You’ll have learning opportunities and face significant technical and scalability challenges alongside multidisciplinary, highly skilled teams. **Come learn more about Gabriel!** * Visit our website: https://gabriel.com.br/ * Learn more about who we are: https://gabriel.com.br/quem\-somos/ * Download our app: https://gabriel.com.br/aplicativo/ **Responsibilities and Duties** **Key Responsibilities:** * Serve as the primary point of contact for all HubSpot-related activities, ensuring optimal platform usage to achieve strategic growth objectives within the Marketing team; * Design, develop, and maintain websites/landing pages/marketing emails in HubSpot so that workflows and dashboards are fully automated; * Develop lead scoring for our Ideal Customer Profile (ICP) to gain greater intelligence in MQL qualification, SQL conversion, and OPP tracking; * Implement and manage high-volume marketing automation workflows—including A/B testing, personalization, and optimization across the customer lifecycle—integrating our CRM with other company tools; * Oversee data integrity in HubSpot through data import management, data cleansing, deduplication, and monitoring database health to identify improvement areas; * Build and manage dashboards, reports, and other configurable interface components for end users, enabling visibility into campaigns and all marketing initiatives; * Deliver insights based on data segmentation and personalization to Marketing leadership and C-level executives; * Analyze CRM data to identify trends, patterns, and improvement opportunities, providing actionable recommendations; * Build customized dashboards and reports for various stakeholders, including KPIs and their alignment with Marketing OKRs; * Collaborate with the marketing team to clean and enhance marketing automation via lead-nurturing flows, lead capture, and data integrations; * Provide strategic recommendations based on campaign KPIs (CTR, CPL, CPLQ, ROAS); * Automate marketing operational processes to support team efficiency and productivity; * Establish data-driven marketing acquisition goals (KPIs and demand generation engine performance); * Manage the marketing budget against established OKRs and targets. **What We Expect From You:** * Strong communication and collaboration skills, with experience working in cross-functional teams; * Strategic mindset with curiosity and proactive attitude; * Ability to run large-scale data tests and identify root causes behind landing page, marketing email, and overall marketing campaign performance. **Requirements and Qualifications** **Qualifications:** * Proven experience managing HubSpot CRM (Marketing Hub, Sales Hub, and Content Hub); * Experience with Looker Studio; * Intermediate knowledge of Python and SQL. **Preferred Qualifications:** * Knowledge of AI—building AI agents to optimize processes and analytics. **Additional Information** **Our Benefits:** **Meal Allowance:** BRL 41.91 per workday (provided via Caju card); **Transportation/Mobility Allowance:** Full reimbursement for public transportation costs to commute to work, with no salary deduction (paid via Caju card); **Health Insurance:** Alice Health Plan—a comprehensive plan offering 24/7, 365-day care. App-based consultations with doctors and nurses, nationwide coverage, and access to renowned hospitals such as BP Paulista (SP), Oswaldo Cruz Vergueiro (SP), Casa de Saúde São José (RJ), and many others; **Dental Insurance:** Odontoprev, with no co-payment for employees; **Physical Health Support:** TotalPass TP+1 plan, fully covered by the company for employees; **Mental Health Support:** Reimbursement of up to BRL 100.00 per psychotherapy session to support your mental well-being; **Education Support:** 50% reimbursement of education expenses, capped at BRL 4,000/year to invest in your professional development; **Childcare Allowance:** BRL 676.81/month for children up to 2 years old; BRL 592.21/month for children aged 2 to 5 years. **Employment Model:** * PJ (individual contractor) employment; * 100% in-office work model; * Location: Pinheiros, São Paulo – SP. Gabriel is a purpose-driven technology startup: restoring the right to the streets for all Brazilians. How? By developing 100% Brazilian technology to build smarter, safer, and fairer cities. We believe safety is a universal right—and we’re here to make it a reality! We install intelligent, interconnected street-facing cameras from condominiums, homes, and businesses. With our infrastructure, we generate intelligence and data to prevent crime, bringing greater peace of mind to neighborhoods and communities. Now, we’re ready to scale further—and we want you to join us in making it happen! #### **Come learn more about Gabriel!** * Visit our website: https://gabriel.com.br/ * Learn more about who we are: https://gabriel.com.br/quem\-somos/ * Download our app: https://gabriel.com.br/aplicativo/