PAID TRAFFIC MANAGER

Description

Job Summary: A professional responsible for configuring, monitoring, and managing paid media campaigns; optimizing results; analyzing metrics; and collaborating on creative development. Key Highlights: 1. Strategic management of paid media campaigns 2. Focus on performance optimization and analysis 3. Collaboration with creative and strategic teams **Job Description:** ---------------------- \- Configure, monitor, and manage campaigns on platforms such as Meta Ads, Google Ads, and TikTok Ads; \- Monitor account performance daily, adjusting bids, audiences, targeting, and creatives; \- Analyze funnel metrics—including CTR, CPC, CPA, and ROAS—and propose continuous improvements to optimize results; \- Design A/B tests for creatives, ads, and landing pages, focusing on maximizing conversions; \- Install and configure pixels, tracking tags, and conversion APIs; \- Prepare clear, objective, data-driven performance reports for brand monitoring; \- Collaborate closely with content and design teams to guide the creation of high-performing creatives; \- Strategically manage paid media budgets to ensure optimal return on investment; \- Stay updated on auction trends, algorithms, platforms, and new paid media tools; \- Transform data into actionable insights to support decision-making and improve outcomes; \- Support brand growth through performance strategies, ongoing testing, and optimization. **Mandatory Requirements:** ------------------------------ * Proven experience managing paid traffic accounts; * Proficiency in Meta Business Suite, Google Ads, and preferably TikTok Ads; * Knowledge of Google Analytics 4 and Google Tag Manager; * Clear understanding of digital sales funnels and the consumer journey; * Strong analytical skills to interpret data, identify opportunities, and translate insights into strategic actions; * Organizational skills and accountability regarding deadlines, budgets, and performance tracking; * Attention to detail—especially in campaign configurations, pixels, tags, and audience segmentation; * Sharp logical reasoning and comfort working with numbers; * Basic copywriting knowledge tailored to high-conversion ads; * Agility in problem-solving—for example, resolving account suspensions, performance drops, or emergency adjustments; * Technical understanding of paid media platforms, including audiences, targeting options, limitations, and best practices; * Ability to thrive in a dynamic, multitasking, results-oriented environment; * Analytical, proactive, and collaborative mindset to work effectively with marketing’s creative and strategic teams. **Preferred Qualifications:** -------------------------- * Official certifications in Google Ads, Meta Blueprint, or related platforms; * Experience in B2B markets and infoproducts; * Familiarity with automation tools and CRM systems; * Exposure to AI-powered tools for data analysis, optimization, and performance enhancement; * Prior experience managing multiple brands simultaneously. **Employment Type:** -------------------------- Contractor (PJ) **PCD (Persons with Disabilities):** -------- NO **Benefits:** --------------- * 30 days of annual leave; * Extended maternity and paternity leave; * Unlimited pediatric consultations for children; Compensation and Recognition * Structured career path; * Year-end bonus; * Personal day off; * Longevity award; Health and Well-being * Gympass membership; * 100% company-paid health insurance; * Free accounting and legal advisory services; * Pharmacy and aesthetic clinic discounts; Development and Organizational Culture * Access to the Tax Strategist platform for continuous learning; * Training, course, and degree support (30% reimbursement); * Continuous feedback culture. Extras and Perks * Complimentary coffee available throughout work hours; * Gifts for special occasions; * iFood access at any time of day; * Professional photoshoots handled by Studio Save. **Work Location:** ---------------------- SAVE INTELIGENCIA